The Goodyear Tire & Rubber Company has unveiled a demonstration tyre comprised of 90% sustainable-materials. This demonstration tyre has passed all applicable regulatory testing as well as Goodyear’s internal testing.
This demonstration tire also tested to have lower rolling resistance when compared to the reference tire, made with traditional materials. Lower rolling resistance means this demonstration tire has the potential to offer better fuel savings and carbon footprint reduction.
In addition, after announcing the capability to demonstrate a 70% sustainable-material tire in January 2022, Goodyear, working with its supply base, plans to introduce a tire with up to 70% sustainable-material content in 2023 as a limited run. Consumers interested in purchasing this tire can register for updates at Goodyear.com/SustainableMaterialTire.
Bringing a 90% sustainable-material tyre to market will require further collaboration with the company’s supply base to identify the scale necessary for these innovative materials to produce that specific tire at high volumes.
“We continue to make progress toward our goal of introducing the first 100% sustainable-material tire in the industry by 2030,” said Chris Helsel, senior vice president, global operations and chief technology officer.
“The past year was a pivotal one toward achieving this goal. We researched new technologies, identified opportunities for further collaboration and utilized our team’s tenacity to not only demonstrate our capabilities to produce a 90% sustainable-material tire, but to also produce a tire with up to 70% sustainable-material content this year. Our team continues to showcase its innovation and commitment to building a better future.”
