Hala, the joint-venture between Dubai’s public transport authority, the RTA, and Uber subsidiary Careem has promoted Khaled Nuseibeh as CEO.
Nuseibeh has served as general manager for Emerging Markets and GCC at Careem for five years. According to Hala, his appointed to CEO will see the unique venture realise a new set of goals for popular taxi ride-hailing service.
Hala officially launched in August 2019 and a month later celebrated a milestone of the one millionth trip booked.
In his previous role Nuseibeh successfully led nine key market launches including Qatar, Kuwait, Bahrain, Jordan, Oman, Palestine, Lebanon, Algeria and Morocco.
During this time, he prompted unprecedented growth for ride-hailing in Qatar, Kuwait and Bahrain, while achieving the highest reliability levels in Morocco and accelerated the Jordanian taxi business to the highest market share value. Under his leadership, Careem Qatar grew 5 folds in 12 months and achieved top service levels across Careem, said Hala.
“I’m very fortunate to be joining Hala after witnessing all the significant milestones that the team has achieved since launch,” said Nuseibeh.
“I’m very excited to lead this young and vibrant team at this pivotal moment to continue Hala’s success story and unlock its full potential through enhanced customer experience and reliability, while continuously progressing our value to all our riders and Captains.”
