MG Motor is preparing to enter the Morocco market in March after it signed a distribution agreement with “highly respected, privately owned, and globally diversified business, Abdul Latif Jameel, under the new brand ‘Jameel Motors’.
MG Motor said it plans to build on the brand’s reputation, customer perception and trust, and gain customer confidence by showcasing the high-quality products and features of its popular vehicle line-up.
Abdul Latif Jameel was described as the perfect business partner to manage the distribution business for the automotive brand, as it brings with it nearly 70 years of international – and award winning – automotive operations experience in the Middle East, Europe, Asia, and Africa.
Jameel Motors will aim to offer “comprehensive amenities for customers of the revitalised MG brand”.
As part of its all-inclusive, customer-centric business model, Jameel Motors will manage new car sales, aftersales servicing and certified pre-owned sales.
Moroccan car buyers will now be able to familiarise themselves with the British-born brand’s award-winning line-up of products and services. In addition, customers can access a dedicated team of MG sales and aftersales specialists, as well as one of the best-in-region manufacturer warranties of six years or 200,000 Km.
With an eye on Morocco’s continuing green transition and MG’s future product strategy, the starting line-up of vehicles available at launch will focus on electric vehicles (EV), as well as plug-in hybrid electric (PHEV) vehicles, giving customers the option to choose from models such as the MG ZS EV, the MG 4 Full Electric and the MG HS PHEV.
Conventional combustion engine models such as the MG ZS and MG HS SUVs, as well as the MG 5 and MG 3 sedans, will also be available for customers from March 2023, in the first showroom in Casablanca.
“It brings me great pride and confidence to work with such a successful and established business partner as Abdul Latif Jameel,” said Tom Lee, managing director, MG Motor Middle East.
“Morocco holds so much potential for MG Motor and expanding further into the North African market will help us build on the extraordinary growth we have enjoyed across the region over recent years. Having a reputable distributor such as Abdul Latif Jameel, with their calibre of expertise, will allow us to implement a solid business plan for the vision we have for the MG brand in the country.
“As the automotive market is rapidly shifting to New Energy Vehicles, we are working to ensure our customers are provided with a range of fully electric and plug-in hybrid electric vehicles to suit their needs.”
Fady Jameel, deputy president, Abdul Latif Jameel added: “This distribution agreement reinforces our deep commitment to expanding our business and product offering to our customers in Morocco, which is a key market for us. Working with leaders in the electric vehicle market such as MG Motor, is illustrative of our dedication to working with solution-orientated innovators in the transition towards a more sustainable future.”
Driver Notes: MG on growing globally and regionally
Worldwide, MG has been performing exceptionally well against other tier 1 automotive brands. In 2022, SAIC Motor’s overseas sales hit a record high of 1.01 million units a solid year on year 45.9% increase. Europe is one of many overseas markets for SAIC Motor that has sold more than 100,000 vehicles and the MG brand has ranked among the top 10 brands in many other regions such as the Middle East, South America, Australia and Asia.
MG Motor will offer the best MG products and services to its Moroccan customers, as it positions itself as a leading volume brand with competitive pricing strategy. MG Motor Middle East operations are already active in nine other countries: Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Iraq, Bahrain, Jordan, Lebanon and Oman. The brand has enjoyed extraordinary success in the region – it registered sales of 57,506 units in 2022, an increase of around 40 per cent compared to the previous year.
