RTA and Careem have opened a new care and welfare centre dedicated for the wellbeing of Hala Captains, the drivers of their taxi service.
According to the mobility JV, Hala Home is aimed at empowering Captains by providing the best service while prioritising their happiness. Described as a massive opportunity, the centre will foster a culture and space of belonging, care, and ownership.
The centre served over 2,500 Captains in its first two weeks of opening in October and acts as a central hub to address all Captains’ needs, including technical support and continuous learning and development.
“Our Captains play a critical role in keeping Dubai in motion, and we have an unwavering commitment to maintaining their happiness as they are at the heart of everything we do. Since inception, our priority has been to engage with them, ensuring they are taken care of in every way possible. The launch of Hala Home is an achievement we’re all proud of, and I’m confident that our Captains will benefit from this space they can call their own.” commented Khaled Nuseibeh, Chief Executive Officer for Hala.
Hala Home was built in just 23 days and is based in Al Quoz Dubai. It is equipped with an on-ground team for immediate access to support, including help with their ride-hailing app experience through first-hand solutions to all their technical queries.
Hala Home is also the location for the Captain University and Learning Hub for training and networking.
16 training and orientation sessions have been conducted so far to onboard new Captains, said Hala. The average daily visits range between 130-150, and the average time of handling a query stands at 4.9 minutes, “proving its exceptional value to the Captains and subsequently offering a seamless customer experience to all riders,” it added.
Nuseibeh continued: “Hala Captains are the faces of Dubai adding to the reputable image and service that the city is known for, so ensuring they are equipped with the tools and knowledge that they need is of paramount importance.”
Hala is now looking to set up meaningful partnerships with healthcare providers, pharmacies, remittance centers, airline operators and restaurants to add value and help simplify their lives even further.
“The response to Hala Home has been overwhelming, and we look forward to continue serving and empowering our drivers who keep the city moving,” concluded Nuseibeh.
