2023 sees JuffaliTrucks celebrate the fifth anniversary after it was created to convert imported pre-owned Mercedes-Benz trucks from Europe to Saudi specifications.
Like the vehicles it sends into the booming market it has been on the move ever since: listening to its customers; hearing their needs; and is now building trailers to suit their fleet’s toughest and most urgent requirements.
As part of the Jeddah-based Juffali Commercial Vehicles (JCV), Mercedes-Benz’s authorised dealer in Saudi Arabia for over seven decades, JuffaliTrucks covers the central, eastern and western regions of Saudi Arabia. From the start, the company was built to be the leading provider of pre-owned trucks, trailers, and applications in the Saudi market with the express aim of delivery a customer experience with value and quality at its core.
It is also raising expectations in a segment of the automotive sector which has traditionally treated used vehicles buyers differently from those buying new.
To that end, JuffaliTrucks has proudly stated that its service contracts come with an extended warranty which protects expensive repairs of major components of the used truck. Reliability is the order of the day with an affordable cost per kilometre that ensures stress-free operations and a longer life span for the truck through an offering that promises quality repairs and the usage of genuine spare parts.
JuffaliTrucks has become a central strand of JCV’s wider push to diversify and expand the business. Continuing the JCV core strategy, the new division is part of an overall growth plan to reach all Saudi Arabian cities and deliver JCV’s wider objectives. Having successfully introduced used trucks solutions to Mercedes-Benz customers in the Kingdom, JuffaliTrucks announced at the start of 2023 that it will be enhancing and extending its product lineup with the introduction of a dedicated division for trailers and other applications.
The move broadens the original trading concept of JuffaliTrucks; moving it into a space where it can offer an extended range of solutions for customers needing to adapt their own fleet capabilities. In a market super-charged by the largest investment into infrastructure and construction in a generation, speed is of the essence. If you need to refresh your fleet operation, the trailer division seems like a logical place to start.
To integrate its business closer to customer needs, the product range on offer at JuffaliTrucks covers a potentially limitless range of fleet jobs with trailers such as; Tipper Semi-Trailers, Fuel Tank Semi-Trailers, Curtainsider Semi-Trailers, Flatbed, Semi-Trailers, Cement Bulkers, Skeleton trailers, Reefer Trailers, Curtainsider Trailers and Flatbed Trailers.
It can also adapt and modernise a fleet which is needed on site with applications and mounted structures, such as; Hiab Hydraulic Cranes, Hiab Multilift Skid Loaders, Hiab Zebro Hydraulic Tailgates, Aerial, Lift and Insulated Aerial Lift and Workman Baskets, as well as Dry and Reefer Boxes.
JuffaliTrucks tells T&FME that the team is incredibly excited about the new division of trailers and applications as it mans the increased convenience and availability will increase the value for its consumers and help bring the brand closer to them as a “one-stop-shop” shopping experience.
“We have faith in our group’s ability to satisfy customers to the utmost degree. We work as a team to achieve the best possible customer satisfaction, making it easier to serve all our clients,” states Mohamed Al Wardat, director, JuffaliTrucks.
He adds: “We believe in the power of our team to provide the highest level of customer satisfaction, having major distribution and service centers around the Kingdom. This is an exciting prospect as we believe the customer is at the core of every business.
“This is why customer care is so important to us as a brand; being an experienced distribution partner with our service network allows us to act quickly to develop situations and help clients with various issues. Consistently providing solutions, not just a product, for our customers is a fundamental part of JuffaliTrucks.”
Trading in with JuffaliTrucks
Trading in old trucks is a service which has been expanded upon within the company, enabling fleets to opt for newer vehicles to suit their needs.
Newer vehicles, with increased safety features, performance, and product life expectancy, can reduce downtime and allow our customers to be as effective as possible, and JuffaliTrucks customers can now access a large pool of used commercial vehicles of all brands and age types and a wide range of trailers and applications.
This not only allows the customer to save much money but also can significantly impact business performance, says JuffaliTrucks, adding that the process is validated through a fair, professional evaluation process. It is also designed to offer fast-turnarounds with trades receiving a guarantee that JuffaliTrucks will take care of the process from end to beginning and ensures the customer will not need to worry about selling a valuable asset.
“At JuffaliTrucks, we value the trust of our customers and are committed to providing them with comprehensive commercial vehicle solutions for their trucking needs,” concludes CEO Heiko Schulze.
