Al Habtoor Motors has been appointed as the official distributor of Italian luxury hypercar manufacturer, Pagani Automobili in the UAE.
The creator of the legendary Zonda will now be added to the ranks of the distributor’s high-end car brands operated under its Prestige Division.
As part of the deal, Al Habtoor Motors will oversee Pagani’s entire sales and after sales operations across the Emirates.
Pagani Automobili is today one of the world’s most exclusive hypercars brands, headquartered in San Cesario sul Panaro, Modena, Italy. Founded in 1998 by Horacio Pagani.
The Zonda, its first model, was presented at the Geneva Motor Show in 1999. A futuristic and revolutionary car for the time, the term “hypercar” is considered to have been invented to describe it.
Becoming one of the most celebrated cars of the last 20 years, the Zondas are today considered collector’s items that have increased in value, reaching even ten times higher than their original price. Pagani’s Huayra followed in 2011 and was the first car to feature active aerodynamics and to be built with the latest generation composite materials, such as carbon fibre and carbo-titanium.
Pagani’s latest model, the racetrack-only Huayra R, will officially launch this year. 30 models sold within weeks of its presentation and in the third quarter of 2022 Pagani will present the highly anticipated third model after the Zonda and the Huayra, the C10 project, whose production will start immediately after its presentation with first deliveries coming in 2023.
As the exclusive UAE dealer for Pagani, Al Habtoor is offering bespoke services for existing and new customers of the luxury hypercar brand.
Pagani said in a statement that the traditional showroom experience is “enhanced by a far more personal service, with experienced brand representatives available to visit customers anywhere in the Emirates in person. Via the use of the latest state-of-the-art digital configuration tools, the representatives can help to create the car of the customer’s dreams. And once purchased, they can be assured of the highest standards of aftersales service courtesy of Al Habtoor Motors’ market-leading aftersales facilities.”
Horacio Pagani, founder and chief designer – Pagani Automobili SpA added: “We’re really excited to expand our presence in such an exciting territory, strengthening our commitment to our customers here and to new customers to come, and have the opportunity to offer them a unique, increasingly personalized experience. To be able to do this with a trusted and experienced partner like Al Habtoor Motors, with whom we share values and passion for what we do, is definitely an honor and a great way to start this exciting challenge.”
Sultan Al Habtoor, president, Al Habtoor Motors, said the UAE is well-known as being home to many passionate and knowledgeable supercar and hypercar enthusiasts making it a natural fit for the hypercar brand.
“With its products, Pagani has a line-up of cars to perfectly satisfy the very specific desires of these refined customers. With many years of experience operating in the luxury car market, we are extremely excited to now be partnering with Pagani and look forward to sharing their values in the exciting future that this brand has in the country.
“Pagani is an ultra-luxury hypercar brand that will resonate not only with the discerning clientele we have in the UAE, but also with the portfolio of luxury brands we manage under the Prestige Division of Al Habtoor Motors. The brand success story is inspiring and we are excited to become part of the Pagani journey and its legacy in our market,” added Joseph Tayar, general manager, Prestige Division.
