Al Masaood Automobiles has recruited Kanari, a Dubai-based experience management technology company, to help it to use real-time customer feedback to drive improvements to its customer experience (CX).
Kanari’s experience measurement solution allows Al Masaood Automobiles to engage with a significantly higher number of customers than was previously possible and gives teams across the entire organization the ability to recover dissatisfied customers in real-time thereby reducing the business impacts of negative customer experiences.
Furthermore, the insights uncovered by Kanari give the team a better understanding of both the customer and the market, which in turn significantly helps with defining training programmes and internal improvement plans to ensure customer needs are always being addressed.
“At Al Masaood Automobiles we have all-encompassing ‘Customer First’ approach, therefore we ensure that the whole organisation has visibility on what our customers think, feel and, say,” said Stephan Davies, GM – Customer Experience & Network Development, Al Masaood Automobiles, said.
“Through our collaboration with Kanari we have digitised and automated our systems to receive real-time insights from our customers. Thanks to their innovative platform, we are communicating with a very wide customer base easily and listening to their feedback to better understand their needs and taking action to improve their customer journey.
“Moreover, our cooperation has allowed us to tailor-make our customer experience systems and dashboards to holistically measure customer experiences across various touchpoints. We welcome this partnership and look forward to working closely with the Kanari team to further enhance customer experience at Al Masaood Automobiles.”
Kanari is a customer experience insights and analytics technology company that helps brands grow their business by enabling them to measure, manage and improve the quality of their customer and employee experiences. Kanari’s powerful suite of data collection, reporting and analytics tools allow brands to measure customer and employee experiences in real-time across all touch-points and channels.
“We are very delighted to see Al Masaood Automobiles leveraging Kanari’s technology to listen to customers in real time, adapt to customer expectations and drive improvements in the customer experience. And we look forward to supporting Al Masaood Automobiles in their CX transformation and in generating actionable insights and a positive ROI on experience.” said Subhi Farah, CEO of Kanari.
