Al Masaood Tyres, Batteries, and Accessories (TBA) Division successful roll-out of Mobox has been recognised at a special ceremony in Paris, France held by Bridgestone.
The UAE distributor was the first company to launch the tyre and parts subscription service outside of Europe last year.
Mobox is aimed at reducing the possibility of unexpected bills by offering a monthly payment scheme for tyres. Debuting in France in 2018, it is designed to reduce the cost and inconvenience of vehicle maintenance. It has subsequently been expanded across other European countries such as Spain, Germany, Italy, and the UK.
The ceremony was held in Paris, where Christophe de Valroger, VP of Retail Bridgestone EMIA, honoured Salah Adib, general manager of Al Masaood TBA Division, for being the first partner to offer the solution in the Middle East and Africa (MEA) region.
The event was also attended by Sonia Touffut Ben Rhouma, managing director of Bridgestone EMIA, Samuel Massard, branch manager of Bridgestone GULF and PAF Regions, Christian Choppin de Janvry, head of Business Development, Bridgestone EMEA – Mobox, and Eric Terefenko, group president of Speedy, a retail business owned by Bridgestone.
“We thank our partner, Bridgestone, for recognising our efforts to strengthen Mobox’s presence in the UAE,” said Salah Adib, general manager, Al Masaood TBA Division. “This prestigious award is a testament to our sincere efforts to provide convenient solutions and services for our customers’ automotive needs.”
He added: “We are proud to have recorded a significant growth since the launch of Mobox in 2021, with over 500 contracts already sold and no let-up in fresh subscribers. As a customer-focused organisation, our focus is to adopt new and simple ways to increase customer satisfaction and convenience in our market, and our provision of the MOBOX service stems from this commitment.
“By bringing Bridgestone’s Mobox to the UAE we are taking further strides towards our goal of offering meaningful value and raising the bar for convenient mobility solutions to our customers.”
The all-in-one solution is available in Al Masaood TBA Abu Dhabi outlets in Mushrif, Sea Palace, Khalifa, Corniche and Reem as well as Al Ain Branch.
