Al Nabooda Automobiles, the official importer of Audi in Dubai and the Northern Emirates, has announced the appointment of Jan Scheidgen as its new General Manager. With over 20 years of global leadership experience in the automotive industry, Scheidgen’s arrival signals a new chapter for Audi in the UAE, underscoring the brand’s commitment to innovation, customer-centricity, and excellence in the luxury automotive market.
Scheidgen’s distinguished career spans nine countries and includes leadership roles that have driven growth and operational success for some of the industry’s biggest names. Beginning his career at Škoda headquarters under the Volkswagen Group, he later became Marketing Director for Volkswagen China, managing operations in the world’s largest automotive market. His expertise extends to his role as Managing Director of Fiat Germany and his position on the Asia Pacific Executive Committee at Fiat Chrysler.
His connection to the Middle East is equally significant, with successful stints leading premium brands such as BMW, Nissan, Infiniti, Jeep, and Alfa Romeo across Saudi Arabia, Kuwait, and the UAE. This blend of international and regional expertise has solidified his reputation as a leader capable of elevating luxury automotive brands to new heights.
K. Rajaram, CEO of Al Nabooda Automobiles, expressed his enthusiasm for the appointment: “We’re delighted to welcome Jan to the Al Nabooda family. His track record of leadership and innovation in the global automotive industry, coupled with his understanding of the Middle Eastern market, makes Jan the ideal choice to lead Audi’s next chapter in Dubai and the Northern Emirates. We are confident that under his guidance, Audi will continue to set benchmarks in customer experience, innovation, and excellence in the luxury automotive segment.”
In his first statement as General Manager, Scheidgen shared his vision:
“Joining Al Nabooda Automobiles is an honour as it is one of the most prestigious automotive groups in the region. This is an opportunity to shape the future of mobility in one of the world’s most dynamic automotive markets. I look forward to collaborating with our talented team to further enhance customer experiences and build on Audi’s legacy of innovation and premium excellence in the UAE.”
As General Manager, Scheidgen will oversee Audi’s strategic and operational business in Dubai and the Northern Emirates, focusing on driving growth, delivering exceptional after-sales services, and solidifying the brand’s position in the highly competitive UAE automotive market. His leadership aligns with Audi’s ethos of redefining mobility through cutting-edge technology, sustainability, and unparalleled quality.
