Sweetheart Kitchen partnered with Hala (Dubai Taxi) to deliver food packages to drivers in an initiative to “feed and fuel the front line” during Ramadan and amid the Coronavirus (COVID-19) pandemic.
Over 500 three-course meals have been facilitated by Sweetheart Kitchen through their collaboration with Hala (Dubai Taxi) in a bid to support the “frontline workers” of Dubai’s transport industry.
This initiative comes as a natural significant decrease in demand for public transport continues, with official restrictions remaining in place to reduce unnecessary movement around the city, said the firms.
“Now more than ever, our core values at Hala are guiding our everyday decisions, as we make every effort to help our captains, who have been affected by restrictions,” said Ann-Sophie Petersmann, marketing director, Hala. “Above all, this is a time for togetherness, and we are proud of this partnership with Sweetheart Kitchen; working together to realise meaningful difference for them.”
The two companies said the collaboration is a “reflection of how local businesses are coming together in unity for the greater good of lending a helping hand to their communities”.
Adib Samara, Global Brand & Marketing Director of Sweetheart Kitchen added: “As a Dubai based company it is our responsibility; in fact it is our civic duty to support the local community in times of need. Hala Taxi and the RTA make up the veins that connect this city and allow it to thrive, and we are here to make sure we can feed and fuel the front lines during this holy month and during these challenging times we are all facing together.”
