- Advertisement -
Monday, November 25, 2024
Home News Fleet Daimler opens regional centre for commercial vehicles in Dubai

Daimler opens regional centre for commercial vehicles in Dubai

Germany’s Daimler has opened its first regional center for commercial vehicles for the Middle East and North Africa (MENA) region in Dubai’s Jebel Ali Freezone.

Daimler Commercial Vehicles (DCV) MENA will support 19 countries from the new hub in Dubai and will manage the group’s full portfolio of commercial vehicles in the region, the manufacturer announced. The new centre will offer Mercedes-Benz trucks, buses and vans, FUSO vehicles, and Setra buses.

“Our new regional center will allow us to respond even faster and better to the needs of our customers,” said Dr. Wolfgang Bernhard, member of the Board of Management of Daimler AG responsible for Daimler Trucks & Buses, at the opening of the centre in Dubai.

“We are convinced that this new setup is an important step to benefit further from the growth potential of this region in the sales and after-sales business.”

The new facility is the first of six regional centres being opened for Daimler’s commercial vehicle business worldwide, and similar bases will follow for Central Africa, Southern Africa, South Asia, Southeast Asia and Latin America within the next few months. Until now, these regions were managed by Daimler from its group headquarters in Stuttgart.

The German manufacturer expects that further decentralisation will ensure the business is more in tune with the market, it said.

In the MENA region, the three biggest sales markets for Daimler’s trucks, buses and vans are the UAE, Saudi Arabia and Egypt, accounting for approximately two thirds of all deliveries. Between 2011 and 2014, unit sales of trucks, buses and vans in the MENA grew by an average of 23% per annum, and the group sold 45,900 commercial vehicles in the region last year.

DCV MENA will cater to the following markets: Afghanistan, Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Syria, Tunisia, UAE and Yemen.

- Advertisement -
Jerusha Sequeirahttp://www.meconstructionnews.com
Jerusha Sequeira is a reporter contributing to Big Project ME and Truck & Fleet ME magazines. She writes news and features on topics across the construction, machinery and commercial vehicles industries in the UAE and wider Middle East and contributes to the digital platform daily. She graduated from the American University of Sharjah in 2014 with a BA in Mass Communication/Journalism. Jerusha has previously interned with the local daily Gulf News, and has worked with on-campus publications at AUS.
- Advertisement -

Most Popular

Arabian Automobiles unveils All-New 2025 INFINITI QX80 in Dubai

Arabian Automobiles Company (AAC) has launched the highly anticipated 2025 INFINITI QX80. Marking the regional debut at a prestigious event in Dubai on November...

PlusX Electric advocates for sustainable charging solutions for EVs

Dubai-based PlusX Electric is advocating for the use of ‘more eco-friendly, non-super-fast chargers for electric vehicles (EV)’, stating that there are substantial environmental benefits...

AJEX Logistics Services set to expand with new facility at Bahrain Cargo Village

AJEX Logistics Services (AJEX), a prominent express distribution and shipping solutions provider in the Middle East, has signed a Letter of Intent (LOI) with...

HEAT Show 2024: Action-packed HEAT Show opens in Dammam

The HEAVY EQUIPMENT AND TRUCK (HEAT) SHOW has officially opened its doors at the Dharan Expo, bringing together key players in the heavy equipment...

Related News

HEAT Show 2024: Al-Kifah strikes 100 unit ready mix truck deal

XCMG has continued its impressive week at the HEAT Show with a major deal to supply 100 units to Al Kifah, one of the...

PlusX Electric advocates for sustainable charging solutions for EVs

Dubai-based PlusX Electric is advocating for the use of ‘more eco-friendly, non-super-fast chargers for electric vehicles (EV)’, stating that there are substantial environmental benefits...

AJEX Logistics Services set to expand with new facility at Bahrain Cargo Village

AJEX Logistics Services (AJEX), a prominent express distribution and shipping solutions provider in the Middle East, has signed a Letter of Intent (LOI) with...

HEAT Show 2024: Action-packed HEAT Show opens in Dammam

The HEAVY EQUIPMENT AND TRUCK (HEAT) SHOW has officially opened its doors at the Dharan Expo, bringing together key players in the heavy equipment...

HEAT Show 2024: Tata Motors launches first AMT Truck in Saudi Arabia: Prima 4440.S

Tata Motors has unveiled its first-ever Automated Manual Transmission (AMT) truck, the Prima 4440.S AMT, in Saudi Arabia. Based on the brand’s flagship Prima platform,...

LEAVE A REPLY

Please enter your comment!
Please enter your name here