The UAE’s growing car-sharing market has a new player after the launch of Motor, the Emirates first dedicated electric car sharing platform.
Declaring the launch as a part of its mission to reduce the region’s carbon footprint through responsible transportation, the platform is the brainchild of Hammad Al Mazoorei, an ambitious Emirati entrepreneur and the managing director of Motor.
Businesses who utilise the platform will benefit from many efficiencies, allowing companies to aggregate car rentals into one platform thanks to custom mobility solutions, providing a flexible opportunity to increase their car rentals’ own fleet utilisation.
MOTOR itself provides access to world-leading electric vehicles (EVs) through its car-sharing platform, Motor SHARE, which like competitors such as eKar offers users short and long-term options at affordable prices.
According to the firm rising fuel costs has helped create a substantial increase in demand for electric vehicles across the UAE.
“As the UAE moves towards reinforcing its resolve to fight climate change through the ambitious ‘UAE Net Zero 2050’, more and more businesses and residents are looking to convert to electric vehicles,” said Al Mazoorei. “Our goal at MOTOR is not only to further accelerate the sustainable transition to EVs, but we also want to make sustainable mobility more accessible, affordable, and flexible.”
UAE residents can locate and rent MOTOR’s electric vehicles via the Motor SHARE app, including the Tesla’s Model 3 and Y cars, as well as a number of other leading brands.
The company explained in a statement that the platform will allow access to complimentary parking in all public RTA spaces across Dubai, free EV charging, comprehensive insurance, and affordable tariffs.
In addition to accessing features of leading EVs state-of-the-art technology and design, the MOTOR Share app offers advanced features, including the option to cool the car ahead and during rides. Additional AI features will also soon be rolled out, including a ‘safety score’, which will reward safe drivers and warn drivers at risk.
Following the launch of its EV sharing platform, MOTOR aims to roll out its EV subscription service and a charging network by the end of 2022. Moreover, the platform plans to roll out a sustainable driving award points system aimed at unlocking rides and discounts.
