Micromobility specialist FENIX has launched has launched a 10-minute grocery delivery service, F10, in the UAE.
The firm claims F10 is the first delivery service in the Middle East region to offer 10 minutes fast and fresh grocery deliveries with no minimum order and free delivery, bringing flexibility and freedom to grocery shopping. For the initial launch period new users can try their first order for free, up to AED 50 off.
The 10-minute promise is made possible by FENIX’s vertically integrated approach across the entire value chain, using FENIX’s best-in-class micromobility vehicles and in-house full-time employees to deliver fresh groceries from FENIX dark stores, thereby minimizing any lost time.
According to FENIX, the F10 service brings a “new level of speed and quality that just hasn’t been possible by typical food tech marketplaces” in the region that have less control over inventory and logistics.
“We started FENIX with a mission to unleash urban potential and propel communities forward. We are focused on everyday activities for everybody, which started with new mobility models affordable to all and now with F10 we are creating a paradigm shift in how families think about groceries,” said Jaideep Dhanoa, Co-Founder and CEO of FENIX.
“Using F10 there is no burden to plan and prepare to make sure one has the groceries they need a week in advance. Imagine having a supermarket on demand in your kitchen. You get your time back – with ultimate freedom.”
Through their network of centrally located dark stores, F10 can service customers quickly within a speed-optimized delivery radius. Safety is one of the core values of FENIX; the service strictly focuses on post-pandemic hygiene with each delivery scooter equipped with integrated sanitizing dispensers. Furthermore, customers also have the choice to opt for contactless deliveries through the app.
Dhanoa added: “Our innovative F10 service will transform deliveries in new fundamental ways, and Abu Dhabi is the first city in the region to experience this exceptional consumer experience.
“With the continued growth of e-commerce and deliveries around the world, there will be a growing need for efficient logistics via micromobility to reduce congestion and pollution, with lower costs and quicker deliveries. We are excited to launch F10 and create a positive impact on quality of life in Abu Dhabi.”
