Inter Emirates Motors (IEM), a subsidiary of Ali & Sons Holding LLC and MG’s official distributor in the UAE, has opened two new showrooms across the country.
The new additions join the existing three showroom footprint as a part of IEM’s expansion plans.
“The opening of the new MG exclusive showrooms is driven by heightened consumer demand for the British-born automobile brand along with its drive to increase its customer-base across the UAE,” explained the firm in a statement.
The core focus of the showrooms at Shiab Al Ashkhar, Al Ain, Abu Dhabi and at Industrial Area 12, Sharjah is to widen the reach of MG Motor across the country and provide quality service to customers without compromising on convenience, added IEM.
“We are thrilled to see the phenomenal response that MG vehicles have attained over a very short period of time in the UAE,” said Mohamed Ali Khalfan Al Dhaheri, Managing Director of Inter Emirates Motors. “ The passion and enthusiasm of motorists in the UAE for the brand is what is providing us with the opportunity to grow even faster than we projected. This enables us to further cement our national commitment to the residents of the UAE in meeting their unique needs and demands.”
IEM took on MG Motor in April 2021 has sold over 2,600 vehicles from a variety of categories with its most recent launch being that of the all-new 2022 MG GT – which will be displayed exclusively across five IEM showrooms across the country.
The 2022 MG GT adapts the third-generation MG family design language incorporated with the aggressively sporty look. Inspired by the classic two-door MGB sports car, MG GT is the “perfect choice for those looking for power at a cost-efficient price. Moreover, the new models align perfectly with the region’s demographics, resonating with freedom, aspirations, passion, and rebelliousness”.
“We are extremely proud to not only have the opportunity to launch such an exceptional car in the UAE, but more importantly to have celebrated the opening of two new showrooms across the country in time for the UAE’s 50th National Day,” said Hisham Elsahn, general manager, IEM.
“The UAE is a young nation compared to other countries across the world but has outpaced the rest in terms of vision, ambition, innovation and execution. We are excited to have the opportunity to leverage our expertise within the automotive industry to drive sales for MG Motor whilst strengthening the brand in the country. We look forward to creating an impressive impact for the brand and bring joy and excitement to every MG Motor owner now and in the years to come.”
The 381sqm showroom will open in the neighbourhood of Shiab Al Ashkhar, located in the southern region of Al Ain. In Sharjah, the two-storey showroom will be located at Industrial Area 12, with ground floor having a space of 929sqm and mezzanine floor with 439sqm. Like other IEM showrooms, both the newly launched facilities will have a dedicated space for MG electric vehicles, showcasing MG’s commitment to sustainability.
IEM also has three dedicated service centres across the UAE, manned with almost 100 after sales representatives and equipped with 32 work bays. In Dubai a 2,700sqm facility is located in Al Khabisi in Deira, in Abu Dhabi the service centre is located in Al Mussafah, and a 600sqm facility in Ras Al Khaimah is attached to the showroom on the ‘Auto Mile’.
Celebrating the occasion of the UAE’s 50th National Day, IEM is running a ‘UAE 50 Years’ offer to its customers. Customers that purchase an MG vehicle between 4th to 9th December 2021 can avail a discount of up to AED 5,000.
