- Advertisement -
Monday, November 25, 2024
Home News Fleet IVECO outperforming Turkish market, firm tells local bodybuilders

IVECO outperforming Turkish market, firm tells local bodybuilders

IVECO Turkey hosted body builders from across Turkey at a convention that took place in Istanbul on 11 July.

During the event, which follows IVECO’s biannual body builder event held last November, participants were encouraged to look at new business opportunities in the African and Middle Eastern markets

The convention was attended by more than 100 body builders. Around 70% of the participants specialise in the light and medium segments, manufacturing body types ranging from box body to more complex super structures such as road sweeping and waste disposal. The other 30% specialise in the heavy segment with applications such as mixers, tippers, trailers.

In his opening speech, IVECO Turkey Marketing Director Tansu Giz stated: “We organised this event with the aim of offering body builders new opportunities abroad, since the Turkish market has contracted for two consecutive years in 2018 and 2019. Your presence here today is testament to your commitment to strengthening your collaboration with IVECO.”

During the meeting he also spoke about the improvement in IVECO Turkey’s performance on the market: the company has reached the third position in the ranking for the 3.5 tonne segment, and has outperformed the market on a year-to-date basis.

Fabio Pellegrinelli, Medium-Heavy Line & CKD manager for Africa and Middle East (AME) markets, presented an outlook of the commercial vehicles industry in the AME region, and highlighted the capillarity of IVECO’s Sales & Service Network in these markets.

At the event, Andrea Scollo, AME Key Account, Direct Sales and Tenders Manager, stated: “Today IVECO works with Turkish bodybuilders with a dedicated team and a dedicated tropicalised line-up in order to support them to exploit the opportunities offered by the African and Middle Eastern perimeter. This area is rapidly changing: we are facing the challenge of a competitive market where flexibility and affordability are not enough anymore; it is increasingly necessary to set up an assembly plant locally in order to comply with local import regulations.

“We strongly believe in Turkish bodybuilders. By combining their qualitative products, their resonance in AME countries with IVECO’s network and assembly facilities, we are confident that we will jointly increase our penetration and market share, serving these markets with high-quaity tropicalised products for a large variety of applications, assembled locally where necessary.”

At the end of the session the body builders had the opportunity to ask questions and provide their feedback.

IVECO Turkey also presented the updated website dedicated to body builders, which provides IVECO’s technical drawings and guidelines for fitting bodies to each model and version in its vehicle offering.

The meeting ended with a guided walkaround of the complete range displayed in the auditorium: the Daily, Eurocargo, Stralis X-Way and Trakker. IVECO offers a complete range of light, medium and heavy vehicles, with the latest models being launched simultaneously on the Turkish and European markets. The offering is the result of IVECO’s focus on its core values of Sustainability, Total Cost of Ownership, Technology and Business Partnership with its customers.

- Advertisement -
- Advertisement -

Most Popular

PlusX Electric advocates for sustainable charging solutions for EVs

Dubai-based PlusX Electric is advocating for the use of ‘more eco-friendly, non-super-fast chargers for electric vehicles (EV)’, stating that there are substantial environmental benefits...

PlusX Electric advocates for sustainable charging solutions for EVs

Dubai-based PlusX Electric is advocating for the use of ‘more eco-friendly, non-super-fast chargers for electric vehicles (EV)’, stating that there are substantial environmental benefits...

AJEX Logistics Services set to expand with new facility at Bahrain Cargo Village

AJEX Logistics Services (AJEX), a prominent express distribution and shipping solutions provider in the Middle East, has signed a Letter of Intent (LOI) with...

HEAT Show 2024: Action-packed HEAT Show opens in Dammam

The HEAVY EQUIPMENT AND TRUCK (HEAT) SHOW has officially opened its doors at the Dharan Expo, bringing together key players in the heavy equipment...

Related News

HEAT Show 2024: Al-Kifah strikes 100 unit ready mix truck deal

XCMG has continued its impressive week at the HEAT Show with a major deal to supply 100 units to Al Kifah, one of the...

PlusX Electric advocates for sustainable charging solutions for EVs

Dubai-based PlusX Electric is advocating for the use of ‘more eco-friendly, non-super-fast chargers for electric vehicles (EV)’, stating that there are substantial environmental benefits...

AJEX Logistics Services set to expand with new facility at Bahrain Cargo Village

AJEX Logistics Services (AJEX), a prominent express distribution and shipping solutions provider in the Middle East, has signed a Letter of Intent (LOI) with...

HEAT Show 2024: Action-packed HEAT Show opens in Dammam

The HEAVY EQUIPMENT AND TRUCK (HEAT) SHOW has officially opened its doors at the Dharan Expo, bringing together key players in the heavy equipment...

HEAT Show 2024: Tata Motors launches first AMT Truck in Saudi Arabia: Prima 4440.S

Tata Motors has unveiled its first-ever Automated Manual Transmission (AMT) truck, the Prima 4440.S AMT, in Saudi Arabia. Based on the brand’s flagship Prima platform,...

LEAVE A REPLY

Please enter your comment!
Please enter your name here