Construction of new 19,000sqm parts distribution centre (PDC) Jaguar Land Rover in Dubai has begun following a special ground breaking ceremony last week.
According to Jaguar Land Rover the PDC will serve customers throughout the Middle East and North Africa (MENA) region.
In a statement, the company said that the facility is currently expected to to be operational during the first quarter of 2021.
“This will allow Jaguar Land Rover to meet projected growth in demand for parts and accessories over the next decade and beyond. This demand is driven by an increase in the number of cars joining the region’s roads. The new distribution centre will be located at Dubai’s Jebel Ali Free Zone Authority (JAFZA),” said the company.
Jaguar Land Rover’s current site, which has operated a regional aftermarket Parts Distribution Centre in Jebel Ali, Dubai, since 2014, will begin to be phased out from November this year.
The current operation serves nine MENA markets but the new development expands storage capacity and could potentially be expanded to 30,000sqm in the future.
The added space will allow Jaguar Land Rover to hold and distribute approximately 32,000 part numbers, including branded merchandise from the luxury marque, said the company.
Responsible for all inbound, warehousing, scheduling, and distribution tasks, the new facility will streamline the flow of parts to retail partners across the region, enhancing customer service.
“This is a key element of our regional expansion plans as we recognise the importance of offering first-class aftersales service, an essential ingredient of which is rapid parts supply,” explained Bruce Robertson, managing director, Jaguar Land Rover MENA. “The new facility with its increased storage capacity ensures that our retail partners, and subsequently our customers, will always receive a fast and efficient response, whatever model they own.
“Demonstrating our long-term commitment to the MENA region, this new distribution centre has been developed to keep pace with the projected growth of the market in the years to come. It will also makes sure that as our reach widens, we’ll maintain an exceptional service for Jaguar Land Rover’s discerning customers across the region.”
Paul Lane, Customer Service Director, Jaguar Land Rover MENA noted that supplying the entire range of Jaguar Land Rover parts and accessories is available through its distributors in nine regional markets, “is a big operation.”
He added: “We’ll be better equipped to do so with the increased capacity, which further cements our ‘customer first’ commitment through the timely availability of genuine Jaguar Land Rover components. We always emphasise the importance of choosing original parts and accessories for any model in our portfolio, as they come with a seal of authenticity. This enables us and our distributors to honour warranties on our products, leaving our customers with total peace of mind while saving them money.”
