Jaguar Land Rover (JLR) is celebrating after its Land Rover Discovery Sport was named Compact Premium SUV of the Year at this year’s Middle East Car of the Year Awards (MECOTY).
JLR’s Range Rover Evoque was also given an ‘honourable mention’ as one of the top-performing vehicles in the same category.
The 2020 MECOTY Awards ceremony has been indefinitely postponed due to the Coronavirus (COVID-19) outbreak with the MG HS surprising some by winning the overall title of Middle East car of the year 2020 and the Peugeot 508 winning the ‘Public Car of The Year’ award.
Salman Sultan, PR and Social Media Manager of JLR Middle East and North Africa said the company was delighted by its success at this year’s MECOTY Awards.
“Such accolades attest to the quality of Jaguar Land Rover’s vehicle line up and, more importantly, the unparalleled motoring experience our models provide for the brand’s discerning customers,” said Sultan. “We are extremely proud of the time and effort our team has put into crafting our cars, particularly as we do so with the comfort and satisfaction of our customers firmly in mind.”
Bruce Robertson, managing director, JLR Middle East and North Africa, added: “The significance of the MECOTY Awards cannot be understated. Based on the wisdom and insights of some of the region’s finest motoring minds, events such as MECOTY truly are markers of our success. They drive home just how far we have come, and spur us on to take even greater strides.
“The commendations given to the Land Rover Discovery Sport and Range Rover Evoque are a testament to our values and belief in placing the needs of our customers at the heart of everything we do. They – the people we serve – are the engines that keep Jaguar Land Rover running.”
Land Rover Discovery Sport – Compact Premium SUV of the Year
The newest member of the Discovery family, the Discovery Sport – the latest in a proud, long line of versatile cutting-edge SUVs – is the most capable vehicle of its kind, says JLR Middle East.
“Pushing the boundaries of the premium compact SUV sector, the Discovery Sport is more technologically advanced than ever, boasting an enhanced exterior design perfectly complemented by a transformed interior.
“Its new Premium Transverse Architecture (PTA) accommodates efficient new electrified engines, including a 48-volt mild hybrid to help reduce emissions and fuel consumption. The new body is 13 per cent stiffer than its predecessor, with rigidly-mounted subframes that reduce noise and vibration intrusion into the cabin, improving comfort and providing maximum safety.
“These enhancements have ensured the fastest-selling Land Rover ever produced, with its new infotainment interface – comprising the latest connectivity – and more flexible seating arrangements distinguishing the model as one of the safest and most comfortable SUVs ever made.”
