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Tuesday, November 26, 2024
Home News Cars Mazda 3 scoops WWCOTY award at DIMS

Mazda 3 scoops WWCOTY award at DIMS

CEO Sandy Myhre: Creating time in a motor show specifically for women is a world first

The Mazda 3 was awarded the Supreme Award for the Women’s World Car of the Year (WWCOTY) at the Dubai International Motor Show. The car was also won the Family Car award as other category winners included the Kia XCeed (Urban Car Award), Kia Soul EV (Green Car Award), BMW 8 Series (Luxury Car), Porsche 911 (Performance Car) and the Range Rover Evoque (SUV/Crossover).

The Porsche Taycan won the special The Holly Reich Dream Car Award, named in honour of a jury member from New York who passed away in 2016, whicj calls for the judges to name the car they would love to have – if you only they could.

The Woman of Worth Award for 2019, for the woman whom judges feel has contributed significantly to the motor industry or motor sport, was awarded to Linda Jackson, CEO, Citroën.

The Women’s World Car of the Year Award winners were selected by 41 jury members from 34 different countries; the jury has a collective audience of over 260 million people.

Representing Woman’s World Car of the Year, Sandy Myhre, CEO, said the activities for women at the Dubai International Motor Show were ground-breaking.

“Creating time in a motor show specifically for women is a world first. Women’s World Car of the Year has never announced their results live from a motor show so that’s innovative and to be able to interview women driving instructors from Saudi Arabia live on the stage is pioneering. The fact all these things are happening in Dubai in the UAE is highly symbolic.”

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Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
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