Nissan Formula E Team has released a global study, conducted in partnership with OnePoll, highlighting the strong desire among young people for an electric mobility future. The survey, which polled 6,000 participants aged 8 to 16 across various countries, underscores the enthusiasm of the younger generation for environmentally friendly transportation, says the motorsports team.
The findings align with Nissan Formula E Team’s latest marketing campaign, ‘Department of Futures’. The campaign features a playful video, available on Nismo and Nissan’s global social media channels, where a group of bright 7-10-year-olds challenge team drivers Oliver Rowland and Sacha Fenestraz, as well as team principal Tommaso Volpe, about the future of electric vehicles.
Key survey results reveal that over half of the young respondents express a desire to drive electric cars to help save the environment, with 68% considering the fight against climate change as important.
This sentiment is vividly captured in the campaign’s creative content, where the next generation holds key Nissan Formula E Team members accountable to ensure the brand fulfils its promises. These promises include Nissan’s Ambition 2030 pledge and the introduction of 27 new electrified vehicles by the end of the decade.
The campaign underscores Nissan’s commitment as a global vehicle manufacturer to provide young people with access to the electrified future they desire, as highlighted by the survey. Notably, nearly half of the respondents are unclear about the meaning of being ‘eco-friendly’, and only 30% believe they currently live in an environmentally friendly manner.
Recognising this gap, Nissan sees its role as a pioneer in electrification to also educate the next generation, leading the way in developing electric technologies through its Formula E program.
Tommaso Volpe, managing director and team principal of Nissan Formula E Team, commented: “We realise the importance of providing the next generation with the tools to continue fighting climate change through electric mobility. The survey proves the desire of young people to help the environment through their choice of vehicles, so we know at Nissan Formula E Team that we have to continue developing important technologies. The ‘Department of Futures’ members know their stuff about electrification, and it’s our goal to make sure we help them enjoy a greener, better future.”
