To celebrate 75 years of history, Randon, the largest semi-trailer manufacturer in Latin America and one of the largest globally, has launched a special commemorative series in June. This series marks a narrative that showcases the brand’s trajectory and the development of high-performance products for cargo transportation worldwide.
The commemorative line features all of Randon’s advanced technology and performance. The products come in a special colour, “New R 75,” with distinctive finish and gold details. Additionally, each product includes a certificate and a personalised plaque with the client’s name or logo. Transporters purchasing a product from this limited series will also benefit from Randon Smart technology on board and exclusive spare parts plans for the first year.
“In these 75 years, as we stated in the motto of the promotional campaign, we have pushed history forward. We want, with exclusive actions like this special series, to value the long-standing relationship with our clients. To celebrate this achievement, we present several new features that elevate our history and embrace the new moment we have reached,” highlights Randon’s COO, Sandro Trentin.
Globally, Randon is the leading Brazilian exporter of semi-trailers, with an international network comprising 190 distribution points. The expansion history of cargo transport is directly linked to Randon’s evolution in meeting the demands of this segment, creating innovative and technological solutions that establish the company as a globally recognised player.
In addition to the commemorative line, Randon has launched an internet campaign that portrays the brand’s legacy, narrating the past, present, and future through research conducted at the Randon Memorial. Among the campaign’s attractions are artificial intelligence resources that reconstruct significant historical moments, showcasing the business’s development over more than seven decades of operation.
