Al Fahim Group and Groupe PSA have agreed to acquire the exclusive distribution of Opel vehicles in Dubai and the Northern Emirates.
The two companies said that a recent signing ceremony collaborate affirmed their commitment to deliver on a joint vision of business expansion and growth.
“With our continued commitment to deliver sustainable growth through superior quality, we are proud to collaborate with Groupe PSA, seeking to surpass customer expectations by offering a state-of-the-art showroom presenting Germany’s popular Opel brand,” said Ahmed Abdul Jalil Al Fahim. “Bringing the car brand to the region is part of our business plan and plays a fundamental role for the development of the country’s progressive economy and to harness its assets to deliver on a clearly defined mission.”
Opel is positioned to offer our customers comfort, German engineering and fun-to-drive and efficient models of the highest quality that are affordable, he added.
“Through such initiatives, we aim to continuously present the best and most convenient offerings to our customers further strengthening the automotive sector. We believe in strength of our cooperation and we are looking forward to see more of these German vehicles on the streets of UAE.”
Groupe PSA’s regional managing director Rakesh Nair added: “Our focus has always been on customer satisfaction. Indeed, Groupe PSA’s ‘Push to Pass’ strategy over recent years has been a customer-driven revolution. This partnership with Al Fahim Group will help take Opel to great success in the region, while offering world class customer service.”
According to Nair, the partnership is the first step towards strengthening the Opel brand in the region, “to become the powerhouse it can be. The German brand is beloved by a core audience here in the region. Along with our partners, we are dedicated to expanding this circle of fans.”
Opel is strengthening its presence in international markets with new partnerships and plans to enter 20 new export markets by 2022. Recent examples include a comeback in the Russian market with market entries in Colombia, Ecuador and Japan also planned.
William Mott, director, International Operations, Opel Automobile, described the GCC markets as very interesting markets for Opel.
“Obviously, being a German brand is a major advantage when entering these markets because German engineering is also synonymous with quality in this region,” he said. “Our top priority in Dubai as anywhere else in the world is profitable growth with a high level of customer satisfaction.”
