Ford and Egyptian mobility company SWVL have entered a partnership agreement that will see the Ford Transit minibus designated as the preferred vehicle of choice on SWVL’s routes.
Both companies revealed that they have signed an MoU that will see them working together to deliver a “safe, reliable and comfortable transportation solution to urban commuters in Egypt’s large cities.”
Ford said: “The agreement will combine the brilliance of the Transit, world’s best-selling van brand, with an app-based mass transit system that enables commuters in Egypt’s major cities to enjoy an affordable, convenient, safe and reliable alternative to existing transportation services.”
The announcement was made in SWVL’s home city of Cairo where the company has also partnered with Nasser Social Bank and EFG Hermes Bank to offer competitive lending rates to operators looking to adopt the Ford Transit bus as their vehicle of choice.
“We are thrilled to bring Ford Transit to Egypt,” said Achraf El Boustani, managing director, Ford North Africa. “We’re confident that SWVL operators here will soon learn just why thousands of people around the world rely on the Ford Transit to get the job done.”
Moustafa Kandil, SWVL’s CEO added: “SWVL was created to help improve people’s lives by revolutioniaing the transport scene in Egypt with a smart solution that helps ease the commute. We’re proud of the results we’ve achieved in such a short period of time, and the work that Ford has put in to help elevate the levels of service we offer our customers.”
Ford and local distributor, Auto Jameel, have worked with SWVL and the Egyptian government to provide “the best value equation for the Transit buses”.
SWVL captains not only will receive financing facilities through Nasser Social Bank and EFG Hermes Bank, but they will also have access to a series of after-sales support and maintenance services through Auto Jameel’s network of trained Ford technicians.
