Bridgestone, a leading name in tire and rubber manufacturing, teamed up with the prestigious supercar club GearUp to deliver a Supercar Track Day at the Dubai Autodrome, blending high-octane excitement with cutting-edge tyre technology.
The event marked a memorable day for automobile enthusiasts, offering a unique opportunity to experience the thrill of driving on advanced Bridgestone tires.
The collaboration between Bridgestone and GearUp showcased Bridgestone’s latest innovations in tyre technology, drawing attention to its commitment to enhancing driving experiences through research and development.
A significant highlight of the event was Bridgestone’s original equipment (OE) partnership with luxury car manufacturer Lamborghini, featuring the exclusive Potenza Sport tyres. These tires are designed with an asymmetric tread pattern to improve grip, braking performance, and overall driving dynamics.
Jacques Fourie, President of Bridgestone Middle East and Africa, expressed his enthusiasm about the event’s success, stating, “The luxury Supercar Track Day at Dubai Autodrome proved to be a successful endeavour, exemplifying Bridgestone’s dedication to the essence of innovation and performance.
“It was truly thrilling to witness our products pushing the limits of performance on the track, showcasing their exceptional capabilities. We are extremely grateful for GearUp’s support in organising the event, which served as an ideal platform to showcase our innovative tyre technology. Furthermore, we extend our gratitude to Ultimate Motors for their collaboration on the Lamborghini OE project, which has played a pivotal role in propelling the driving experience to unprecedented heights.”
Rebecca Eccles, Managing Director of Gear Up Events LLC, reflected on the partnership’s success, saying, “We are delighted about our partnership with Bridgestone for the Gear Up & The Luxury Network Track Day. Attendees, including members of Gear Up Private Members Club and other guests, enjoyed an immersive experience as they engaged with the Bridgestone brand while driving their cars on the Full GP Circuit at Dubai Autodrome. Over 300 guests attending the event had an unforgettable experience with Bridgestone’s exceptional showcase, featuring a 360 Photo Booth and VR display. We eagerly anticipate our next exciting collaboration.”
The Supercar Track Day not only elevated Bridgestone’s brand recognition but also provided an exceptional networking opportunity within the automotive enthusiast community, fostering lasting connections. This event underscored Bridgestone’s dedication to delivering superior performance and innovative solutions to the automotive world.
