- Advertisement -
Sunday, November 3, 2024
Home News Distributors Al Masaood TBA and Total tie-up lubricant deal

Al Masaood TBA and Total tie-up lubricant deal

Firms state that strategic new distributorship agreement will ensure better service to customers with expanded presence

Al Masaood Tyres, Batteries and Accessories (TBA) Division has signed a strategic new distributorship agreement with Total Marketing Middle East (TMME),  one of the leading lubricant companies in the GCC region and an affiliate of Total, a global energy major.

The agreement was signed between Salah Adib, General Manager, Al Masaood TBA and Karine Singh, Managing Director, Total Marketing Middle East, in the presence of representatives from both companies.

Under the terms of the new partnership, Al Masaood TBA will serve as an official distributor of Total branded lubricants in the Abu Dhabi and Al Ain.

The newly signed agreement proves to be very timely and strategic with both parties combining their industry expertise to further expand their presence in the automotive aftersales market in the UAE, declared the firms in a joint-news release.

The distributorship agreement will further reinforce the existing partnership that spanned over 20 years between Al Masaood TBA and Total Marketing Middle East.

With the new agreement in place, Total Marketing Middle East said it is planning to increase its number of oil change outlets in the UAE “reinforcing its position as one of the market leaders and being able to expand its geographical reach in the country.”

Customers are also expected to benefit from the partnership as they will now have better access to premium quality lubricants.

“We are delighted to further strengthen our partnership with Total Marketing Middle East,” said Salah Adib, general manager, Al Masaood TBA. “It’s a powerful partnership that has remained solid over the years and has identified Total Middle East as one of our most reliable partners for more than two decades.

“We remain steadfast in our commitment to provide premium products and services to enhance the reputation of our brand and gain the trust of our customers.”

Karine Singh, Managing Director, Total Marketing Middle East, added: “Through our partnership with Al Masaood TBA, we were able to reinforce our presence in the lubricant industry in the UAE. Expanding our network of sales and support personnel and being in close proximity to our customers are key initiatives towards achieving that.

“Al Masaood is an excellent choice to forge a key partnership with as they have the right experience and knowledge, which has been earned through its many years of experience in quality control and after sales service.”

- Advertisement -
Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
- Advertisement -

Most Popular

SAF-HOLLAND showcased its entire brand portfolio for the first time at the IAA

SAF-HOLLAND has said it showcased its entire brand portfolio for the first time at the IAA Transportation show in Hanover, uniting all its companies...

SAF-HOLLAND showcased its entire brand portfolio for the first time at the IAA

SAF-HOLLAND has said it showcased its entire brand portfolio for the first time at the IAA Transportation show in Hanover, uniting all its companies...

The Kia Tasman rolls into Jeddah after UAE testing

Kia Corporation has officially introduced the Kia Tasman, its first-ever pickup truck, showcasing advanced capabilities for both work and leisure. Debuting at the Jeddah...

INDU Kishore Logistics breaks ground on state-of-the-art logistics facility

Dubai South, the UAE’s largest single-urban master development focused on aviation, logistics, and real estate, has partnered with INDU Kishore Logistics to break ground...

Related News

BMW Middle East showcases luxury and sustainability at Dubai Design Week

BMW Middle East is returning to Dubai Design Week as the exclusive Automotive Partner for the third consecutive year, presenting a unique pavilion that...

SAF-HOLLAND showcased its entire brand portfolio for the first time at the IAA

SAF-HOLLAND has said it showcased its entire brand portfolio for the first time at the IAA Transportation show in Hanover, uniting all its companies...

The Kia Tasman rolls into Jeddah after UAE testing

Kia Corporation has officially introduced the Kia Tasman, its first-ever pickup truck, showcasing advanced capabilities for both work and leisure. Debuting at the Jeddah...

INDU Kishore Logistics breaks ground on state-of-the-art logistics facility

Dubai South, the UAE’s largest single-urban master development focused on aviation, logistics, and real estate, has partnered with INDU Kishore Logistics to break ground...

Cargostore and HALEYS reveal high-spec trailers for Qatar

Cargostore Worldwide and HALEYS Group Middle East have joined forces to provide essential logistical infrastructure for the nation's expanding offshore energy projects. The collaboration...

LEAVE A REPLY

Please enter your comment!
Please enter your name here