Abdul Latif Jameel Motors has launched the highly anticipated 2023 Toyota CROWN into Saudi Arabia.
The authorised distributor for Toyota vehicles in Saudi Arabia since 1955, Abdul Latif Jameel Motors claims the arrival of the Crown marks “a new era of elegance, sophistication, and cutting-edge technology. As a testament to its unwavering commitment to excellence and its deep appreciation of its history, the 16th-generation CROWN showcases the unparalleled craftsmanship and dynamic driving experience that it is renowned for.”
The new Crown model can be driven entirely on electrical power with zero fuel consumption and tailpipe emissions, or by combining the power generated from both the petrol engine and the electric motor, depending on the vehicle’s speed and customer’s driving behavior.
The 2023 Crown features the first hybrid electric powertrain which consists of a front electric motor and Toyota’s first-ever 2.4-liter inline four-cylinder turbo engine, mated with direct shift six-speed automatic transmission.
A rear wheel eAxle that includes a high output water-cooled electric motor is coupled with the hybrid electric system to transmit force to the four wheels directly.
These ensure “a thrilling throttle response” and linear acceleration throughout the power band, along with a combined power of 344 hp and 550 nm of torque, says Abdul Latif Jameel Motors.
A second hybrid electric powertrain consists of two electric motors and a 2.5-liter four-cylinder petrol engine, generating a total power of 218 hp.
The hybrid-electric system, paired with an Electric Continuously Variable Transmission (e-CVT), achieves the fuel efficiency with a consumption rate of 26.1 km/l, “while elevating the driving experience to new levels.”
The hybrid-electric batteries are continuously charged by either the petrol engine or when decelerating and braking, eliminating the need to plug in a power cord. A host of advanced technologies ensure the hybrid-electric model drives like any other conventional vehicle and does not require special fuel.
“We proudly introduce the all-new 2023 CROWN in Saudi Arabia, as this iconic luxury sedan embodies Abdul Latif Jameel Motors’ commitment to excellence, delivering the perfect blend of performance, luxury, and style,” said Mazin Ghazi Jameel, managing director, Toyota Marketing Operations, Abdul Latif Jameel Motors.
“The vehicle has enjoyed a rich and illustrious history in Saudi Arabia, where it has captivated generations of discerning guests with its timeless appeal and exceptional driving experience. We pay homage to this cherished legacy while introducing a vehicle that blends legendary reliability with cutting-edge technology, redefining what a luxury sedan can be.”
The Crown first made its debut in 1955 as Toyota’s first mass-produced passenger vehicle. According to the manufacturer, the 2023 Crown returns to its origins with “a new emblem that champions the tradition and innovation it symbolises.”
According to Toyota, “the vehicle is a unique blend of styles, featuring the refined aesthetic of a luxury sedan, the sleek design of a sports car, and the spacious interior of an SUV. This vehicle sets itself apart from the norm and offers a fresh take on premium sedans.”
The Crown is constructed on the Toyota New Global Architecture (TNGA-K) platform, which provides body rigidity and a low center of gravity, ensuring a “more gratifying” driving experience.
The vehicle boasts a brand-new MacPherson strut-type suspension at the front and a new multi-link suspension system at the rear, which contribute to outstanding stability and handling, resulting in exceptional ride comfort.
This car offers a range of driving modes that cater to different preferences and driving styles, including NORMAL, ECO, SPORT, SPORT+, and Comfort. Additionally, there is a CUSTOM mode that allows travellers to personalise the vehicle’s settings based on their specific driving habits.
With these choices, drivers can enjoy improved steering response, flat cornering, stability, or a more comfortable ride that prioritises comfort, says Toyota.
Kei Fujita, chief representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation, added: “We are thrilled to announce the return of the legend and introduce the highly-anticipated new Toyota Crown in the Middle East. Built to deliver an intuitive driving experience, this new premium vehicle brings powerful acceleration and confident handling, along with supreme comfort for a sophisticated ride, all wrapped in a bold new design.
“Introducing the Crown with hybrid electric powertrains further demonstrates our wholehearted dedication to achieving carbon neutrality. We extend our gratitude to our customers in the region and beyond for continuously inspiring us as we strive to innovate and create ‘ever-better cars’ that surpass their expectations.”
