A new survey conducted by Audi Abu Dhabi has revealed that seven in ten UAE residents believe that women are independent and confident in making their own decisions when buying and driving a performance car.
Conducted in conjunction with YouGov, the survey polled over 1,000 UAE residents aged 18-50 years.
While the survey results also showed lingering perceptions that women are less interested in performance cars (38%), have less knowledge of performance cars (39%), and are less skilled when it comes to driving them (37%), the findings interestingly showcased that the influence of external opinions holds little sway.
Scott Shears, General Manager of Audi Abu Dhabi, commented on the findings saying: “At Audi, we firmly believe that at the wheel, skill knows no gender. The brand’s commitment to empowering all drivers, irrespective of gender, fuels our progress, innovation, and design. We are happy to see an increasing number of female drivers in our performance models. The results of this survey are a reflection of the commitment of the UAE government to gender balance and the fundamental belief from the leadership that women and men are equal partners in society.”
The research, which explores general perceptions around women and performance cars, comes as Audi Abu Dhabi is geared to launch the new Audi RS3 Sedan and RS3 Sportback models.
The RS3 models represent Audi’s commitment to delivering unparalleled driving dynamics, pure emotion, and high suitability for everyday use, redefining the standards of the compact segment.
The all-new RS3 Sedan and RS3 Sportback offer impressive performance, with acceleration from 0 to 100 km/h in just 3.8 seconds and a top speed of up to 290 km/h. Equipped with a 294 kW (400 PS) five-cylinder engine delivering 500 Nm of torque, RS Torque Splitter, semi slicks, and specific RS driving modes – the high-performance engine delivers rapid acceleration with a highly intoxicating sound. Visually, the RS3 demonstrates its sporty DNA with a wider body, RS sports exhaust system, and cockpit displays like those found in race cars.
“The Audi RS3 showcases superior driving dynamics, setting new standards with its powerful design, exceptional driving dynamics, and 2.5-liter TFSI engine. This model represents an exciting entry point into the Audi Sport lineup, embodying Audi’s commitment to providing thrilling driving experiences. The expressive design and RS-specific controls elevate the latest RS3 models to premium sports cars suitable for daily use,“ added Scott Shears, General Manager of Audi Abu Dhabi.
Available in different trim levels, the new RS3 allows customers to choose a version that reflects individual styling, driving experience, and equipment level.
The RS3 joins Audi Abu Dhabi and Al Ain’s esteemed lineup of performance vehicles, including the RS e-tron GT, RS7 Sportback Performance, RSQ3 Sportback, RSQ8, RSQ5, the iconic R8, and many more, offering customers an exciting entry point into the Audi Sport lineup.
