Al Masaood Automobiles, the exclusive distributor of Nissan vehicles in Abu Dhabi, Al Ain, and the Western Region, is celebrating the successful roll-out of its Nissan Brakes Services Aftersales Campaign.
Launched earlier this year, the campaign highlighted the critical role of brake maintenance in vehicle safety, encouraging Nissan owners to prioritise regular checks and upkeep. Through tailored service packages, transparent pricing, and expert care, the initiative aimed to equip customers with the knowledge and resources needed to maintain their vehicles responsibly and drive safely on UAE roads.
Timed to coincide with the demanding summer months—when high temperatures often accelerate wear and tear on vehicles—the campaign featured genuine Nissan parts and guidance from experienced service advisors and technicians. Personalised communication strategies further engaged customers, encouraging proactive vehicle care and fostering trust.
The results were immediate and impressive. Al Masaood Automobiles recorded a 130% year-on-year increase in customer visits, a clear testament to the campaign’s success in addressing safety concerns and enhancing road safety awareness. Customers expressed heightened confidence in the quality and affordability of the aftersales services, reinforcing Al Masaood Automobiles’ reputation as a leader in automotive care.
Harmeet Singh, Aftersales Director at Al Masaood Automobiles, commented:
“The success of this campaign reflects our unwavering commitment to prioritising customer safety and satisfaction. By providing access to high-quality parts and services, we empower our customers to drive responsibly and confidently, contributing to safer roads for everyone in the UAE.”
Following its success, Al Masaood Automobiles extended the campaign until the end of the year, continuing to offer exceptional services and supporting safer driving habits across the region.
