Pirelli says the summer is proving to be its P ZERO World store’s most active period to date as motorists recognise the importance of healthy tyres in UAE’s hottest months.
With hot weather putting increased strain on tyre PSI (Pounds per Square Inch) – deflated or over -inflated pressure affects reliability, performance and ultimately safety – maintenance in the summer takes on extra importance.
Pirelli opened its first flagship P ZERO World store in the Middle East in January with the Dubai store joining others in Los Angeles, Munich and Monte Carlo.
The premium tyre maker said it recorded best month-on-month footfall figures to date, with more than 1,500 motorists visiting the Hessa Street store from the start of its operation in January through June. With visitors able to check or change their tyres, Pirelli attributes the rise to drivers paying closer attention to vehicle safety as the temperatures increase.
“Driver and road safety is our top priority. As the market leader in the premium tyre sector, Pirelli strives to deliver the best driver experience, from performance and reliability to raising awareness of the importance of tyre maintenance,” said Alberico Avogadro, managing director, Pirelli Middle East.
“With the wheels the only part of the car touching the road surface, regular checks are important all year round. However, additional factors in play during summer amplify the need to focus on tyre maintenance now. It’s extremely pleasing to see that our safety messages are resonating, and our customers are recognising the need to be extra vigilant on good tyre health.”
