Gargash Group has officially opened the Mercedes-Benz Brand Centre in Dubai’s Design District, marking a significant advancement in the luxury automotive sector in the region.
The Mercedes-Benz Brand Centre is designed to showcase a range of top Mercedes-Benz models, including EQ, Maybach, and AMG cars. A standout feature of the Centre is the ‘Maybach Lounge,’ an exclusive pavilion offering a comprehensive personalisation experience with luxury finishes and bespoke customization options.
One of the Centre’s main attractions is the ‘Car Wall,’ an innovative display of 76 cars in a stacked arrangement, complementing a merchandise shop with a collection of exclusive items. Additionally, the facility includes a cafe for guests and a ‘Town Square’ for hosting exhibitions, seminars, entertainment, and art events.
The opening of the Brand Centre highlights Dubai’s attractiveness for international investments, as noted by Gargash Group, one of the UAE’s leading business conglomerates. The inauguration ceremony was graced by Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council, along with Dr. Anwar bin Mohammed Gargash, Diplomatic Advisor to the UAE President, and Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade.
The Brand Centre represents a collaboration between Merc-Benz Brand Design, Heller Studios in Stuttgart, Germany, Binchy Binchy, an architectural design studio in Dubai, and Macintyre Asset Management, a UAE real estate developer.
Sheikh Mansoor was briefed on the Brand Centre’s key facilities during the opening ceremony, which aims to revolutionise customer experience in the luxury automotive retail segment.
Samir Gargash, Chairman of Gargash Group, spoke at the event, highlighting the Group’s commitment to trust, service excellence, and a forward-thinking approach, aligned with the UAE’s visionary goals.
“The new Mercedes-Benz Brand Centre is a significant milestone for both Gargash Group and the automotive industry, marking a bold leap into the future of customer experiences and interactions,” he said.
The grand opening celebration saw the attendance of dignitaries, officials, and industry experts, including Britta Seeger, Member of the Board of Directors of Mercedes-Benz, and Michael Stroband, CEO and President of Mercedes-Benz Middle East. The event showcased a stunning array of cars, from classic and exclusive collections to rare limited editions and innovative concept cars.
Shehab Gargash, Group Managing Director and CEO, emphasized the Brand Centre’s role in fostering creativity, ambition, and innovation among customers and the community. “We aim to integrate our business ethos with our commitment to the community, and I am proud of what the Mercedes-Benz Brand Center represents in this regard,” he stated.
