At a recent event held in Ivalo, Finland, Radar Tyres introduced its new DIMAX WINTER and DIMAX ALL SEASON tyre ranges, developed in collaboration with the renowned GFG Style, led by automotive design legends Giorgetto and Fabrizio Giugiaro. The unveiling took place at the “Mission North” Dealer Event, highlighting Omni United’s commitment to innovation in tyre technology.
These tyres, designed to meet the demands of diverse weather conditions, have undergone extensive testing with UTAC, spanning several countries to ensure they meet high standards of performance and reliability. The DIMAX WINTER tyres are characterized by their DOUBLE CRISTAL 3D SIPES, enhancing grip in snowy, slushy, or wet conditions, while ensuring stability on dry roads. They incorporate the INARI SILICA COMPOUND, optimized for winter conditions to provide excellent grip, low rolling resistance, and durability in extreme weather.
The DIMAX ALL SEASON tyres feature a TRIPLE-EDGED PATTERN DESIGN for superior grip on snow and optimal performance in both wet and dry conditions, aided by the BLUE SILICA COMPOUND for safety on wet roads, all-weather performance, and durability.
Additional features across both ranges include AQUEDUCT GROOVES for improved water and slush evacuation, CONNECT SUPPORT TECHNOLOGY for enhanced tyre integrity and precise steering, and the CIRCLE OF TREADLIFE® to monitor tread depth. The tyres also offer SMOOTH VELVET SIDEWALLS for reduced air drag and are marked as compatible with electric vehicles.
Available in a variety of sizes to fit a range of vehicles, the DIMAX WINTER will be offered in 41 sizes for CAR/CUV/SUV fitments, and the DIMAX ALL SEASON will come in 40 sizes for CAR/CUV fitments. Both are slated for global availability in the 2024-25 winter season.
The launch event, described by Omni United’s President and CEO, Mr. G.S. Sareen, as an immersive experience, showcased the tyres’ capabilities against established brands, underscoring Omni United’s drive to deliver high-performance tyres without the premium price tag associated with top brands.
