Audi kicked off the year with an impressive showing at the 20th Michelin 24H Dubai Race, held on January 11–12 at the Dubai Autodrome. Celebrating two decades of endurance racing excellence, the event showcased Audi’s legacy of performance inside the exclusive Audi Sport hospitality area.
A key player in the race’s storied history, Audi’s R8 LMS and RS 3 LMS have earned multiple podium finishes, including overall victories in 2016, 2019, 2022, and 2024. This year, Audi reaffirmed the importance of the event to its messaging in the market with an electrifying performance on the track and a compelling off-track experience.
Set against the backdrop of the Hill Circuit, the Audi Sport hospitality area hosted over 1,500 VIP guests, Audi customers, media representatives, and motorsport enthusiasts. Attendees enjoyed a luxurious setting with premium amenities, immersive displays, and front-row views of the thrilling race.
The highlight of the weekend was the debut of three eagerly anticipated models. The Audi RS 3 Sedan aims for compact performance with advanced engineering and dynamic styling. The Audi RS Q8 Performance showcases SUV sophistication and power. Meanwhile, the Audi RS e-tron GT Performance sets benchmarks in electric mobility for the German auto-maker with state-of-the-art technology and exceptional design.
K. Rajaram, CEO of Al Nabooda Automobiles, shared his enthusiasm: “The Michelin 24H Dubai Race is our way to celebrate Audi Sport’s dedication to performance and innovation. Each year, our hospitality event grows in success and brings together more enthusiasts, customers, and partners. This year, we are proud to mark the occasion with the unveiling of three exceptional new models that reflect Audi’s commitment to excellence and set the tone for an exciting year ahead.”
