The milestone fifth edition of the Automechanika Dubai Awards has concluded with a celebration of the region’s most influential companies, rising talent, innovators and industry leaders across 15 award categories.
Held this week at the Dubai World Trade Centre, the ceremony highlighted excellence across the global automotive aftermarket while announcing a major development for the show’s future: Automechanika Dubai will relocate to the Dubai Exhibition Centre (DEC) at Expo City for its 2026 edition, taking place from 10–12 November.
The ceremony’s most distinguished honour — the Special Recognition Award — was presented to Retired Major General Mohammed Alzafeen Almuhairi, acknowledging his extraordinary contributions to road safety, accident reconstruction and traffic engineering in the UAE.
A Lifetime Shaping Road Safety in the UAE
With more than 38 years of service in Dubai Police, Major General Almuhairi has played a pivotal role in designing and advancing the nation’s road-safety systems.
His work includes:
• Establishing the region’s first Traffic Prediction Department, enabling proactive traffic-risk forecasting
• Leading strategies that contributed to a 220% reduction in road fatalities during his tenure
• Introducing advanced accident-analysis systems that have influenced national and regional policy
• Serving in senior leadership roles such as Assistant Commander-in-Chief for Operations, Chairman of the UAE Federal Traffic Council, Director of the General Department of Traffic, and Director of Accident Reconstruction & Traffic Engineering
Widely regarded as one of the UAE’s foremost traffic and highway engineering experts, Almuhairi’s leadership continues to shape safety frameworks, enforcement strategies and public-safety initiatives across the country.
Commenting on the award, Tommy Le, Show Manager of Automechanika Dubai, said: “The Special Recognition Award is reserved for individuals whose influence extends far beyond their day-to-day role, and this year’s recipient exemplifies that impact. Major General Almuhairi’s vision, leadership and unwavering commitment have helped shape the growth and maturity of the industry, inspiring collaboration and elevating safety across the mobility ecosystem.”0
Reflecting on the collective achievements, Tommy Le concluded: “This year’s winners reflect the innovation, dedication and forward-thinking spirit driving the global automotive aftermarket. From rising talents and exceptional women leaders to companies shaping sustainability, digitalisation and safety, each winner represents accelerated progress in our industry.”
Celebrating Achievement Across 15 Categories
The awards spotlighted exceptional accomplishment across the aftermarket, from sustainability and innovation to service excellence and rising leadership.
Rising Stars of the Automotive Aftermarket (Under 30)
• Nehla Sunil Azeez, Director of Operations, ZEEZ International Group
• Mohammed Faraz, Group Wholesales Manager, Al Mana Automotive Group
Both were recognised for leadership, innovation and their growing influence within the sector.
Women in the Automotive Aftermarket Award
• Shubhra Shrivastava, CEO of GaragePlug Inc. & Founder of AutoPulse Leaders Community
Acknowledged for her entrepreneurial impact and contribution to shaping the aftermarket ecosystem.
Service Excellence Awards
Bodyshop of the Year – Passenger Cars
• Winner: German Experts Car Maintenance
• Highly Commended: Munich Motor Works Oman
Workshop of the Year – Passenger Cars
• Winner: PitStop Automotive – An AGMC Company
• Highly Commended: German Experts Car Maintenance
Service Provider of the Year – Commercial Vehicles
• Winner: Eurodiesel Services
• Highly Commended: Orient Motors
Car Care Specialist of the Year
• Winner: Automillennium Group
• Highly Commended: D Luxe Car Care
Mobile Services Provider of the Year
• Winner: Dial-A-Battery
• Highly Commended: Tybat Express
Distributor of the Year
• Winner: A-MAP Group
• Highly Commended: Central Motors & Equipment LLC (Al Fahim Group)
Innovation, Sustainability & Digitalisation Take Centre Stage
Innovative Product of the Year
• Winner: Brembo N.V. — Brembo Beyond Greenance Kit
• Highly Commended: GRI Tires Pte — ULTIMATE GREEN XT
Sustainable Product of the Year
• Winner: GRI Tires Pte — ULTIMATE GREEN XT
• Highly Commended: Ominent Sdn Bhd (IGL Coatings) — Arcane
Safety Product of the Year
• Winner: Brigade Electronics — Radar Predict Plus
• Highly Commended: University of Technology and Applied Sciences — Integrated Evaporator Cleaning & Sterilisation System
Digital Product of the Year
• Winner: Aufinity Group — Aufinity Platform
• Highly Commended: Infomedia — Superservice Triage
Digitalisation Project of the Year
• Winner: Dubai Taxi Company — AI and IoT Integration
• Highly Commended: Uzdpart Spare Parts Trading — Uzdpart Logistics Platform
Start-Up of the Year
• Winner: Quantum Brand Protection
• Highly Commended: Azelerator Mobility
