Al Masaood Automobiles is once again taking pole positiomajor supporter of Abu Dhabi’s sporting landscape after serving as the Official Automotive Partner of the 2025 Abu Dhabi Spartan World Championship Weekend.
The authorised distributor for Nissan in Abu Dhabi, Al Ain and Al Dhafra supported the elite endurance event, which took place from 20–23 November in Al Wathba Desert and drew top athletes, international participants and community racers from around the world.
The sponsorship is the latest activation under Al Masaood Automobiles’ recently renewed partnership with the Abu Dhabi Sports Council (ADSC) and reflects a shared commitment to strengthening the emirate’s position as a global sporting hub. The company has long backed initiatives that promote active living, youth development and community engagement across the capital.
Across the four-day programme, Al Masaood Automobiles showcased the Nissan Magnite, Nissan X-Trail and Nissan Patrol at the Spartan village, giving visitors the chance to explore the models against the dramatic desert backdrop. The company also provided mobility support for the event’s operational teams, ensuring seamless movement of people and equipment across the expansive site.
Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said: “Supporting the Spartan World Championship Weekend is an expression of our commitment to the community and to Abu Dhabi’s growing reputation as a world-class sporting destination. Our partnership with the Abu Dhabi Sports Council enables us to play a meaningful role in empowering youth and promoting a culture of wellness and active lifestyles. Together with Nissan, we continue to support events that bring the community together and celebrate its vibrant sporting culture.”
This year’s Abu Dhabi Spartan World Championship Weekend brought together thousands of competitors and spectators, strengthening the UAE’s international sports calendar and underscoring Abu Dhabi’s capability to host global mass-participation events.
