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Home News Fleet Scania announces raft of executive board changes; unveils new global strategy approach

Scania announces raft of executive board changes; unveils new global strategy approach

From 1 January 2026, Scania will merge Sales and Marketing with Commercial Operations to create a single commercial entity called Scania Commercial.

Scania has announced three key appointments to its Executive Board as the company adapts its organisational structure to accelerate performance, respond to shifting market conditions and sharpen long-term competitiveness.

The truck and bus manufacturer is undergoing a broad organisational review as it navigates rapid industry change driven by new technologies, regionalisation and evolving market dynamics. Scania says the restructuring aims to strengthen value creation, boost agility and simplify internal processes.

From 1 January 2026, Scania will merge Sales and Marketing with Commercial Operations to create a single commercial entity: Scania Commercial. The function will consolidate global market strategies, sales execution and commercial development under one structure to enhance customer focus and deliver more efficient ways of working.

The unit will be led by Stefano Fedel, who becomes Executive Vice President and Head of Scania Commercial. Fedel, who joined Scania in 2001, currently serves as EVP and Head of Sales and Marketing and brings extensive experience across markets and functions.

“Stefano brings valuable experience of our customers in markets around the world, in addition to a strong commercial mindset and solid international leadership. His ability to turn strategy into real business results – both short and long term – makes him well suited to lead a unified Scania Commercial and strengthen our commercial position globally,” said Christian Levin, President and CEO of Scania.

Sharper focus on China

Recognising China as one of the world’s largest and fastest-evolving transport markets, Scania is restructuring its regional leadership to support long-term growth ambitions.

Camilla Dewoon has been appointed Executive Vice President and Head of Scania Group China effective 1 January 2026. Dewoon has been with Scania since 1998, holding senior roles including Head of Communications and Sustainability. She currently serves as Head of China Governance and has extensive experience in brand building, stakeholder engagement and international development.

“Camilla has a proven track record of building strong brands, driving commercial development and navigating complex international markets, and her global experience makes her well prepared for this strategically critical role. She will be instrumental in translating our global priorities into successful local execution and accelerating Scania’s growth in Asia,” Levin added.

Strategy and Communications merged

Scania is also combining its Strategy and Corporate Management unit with Communications and Sustainability to establish a new function: Strategy and Communications.

The role will be led by Anna Carmo e Silva, who becomes Executive Vice President and Head of Strategy and Communications on 1 December. Carmo e Silva joined Scania as a trainee and has held a series of strategic and operational roles, most recently as Head of Strategy and Corporate Management.

Anna has an outstanding ability to connect strategy with real-world execution, and throughout her more than 20 years at Scania she has consistently demonstrated strong leadership. Bringing strategy and communications together will be an enabler for increased efficiency and alignment across the company. Anna will help us move with clarity, speak with one voice and strengthen Scania’s direction through a period of fast change,” said Levin.

Scania confirmed that while the appointments involve a reallocation of responsibilities, the size of the Executive Board remains unchanged. Carmo e Silva joins the Board, while the role previously held by the Head of Scania Commercial Operations will not be replaced.

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Stephen Whitehttps://truckandfleetme.com/
Stephen White created Truck and Fleet Middle East over a decade ago, and is one of the Middle East's foremost writers on mobility and capital assets. He is also mostly powered by coffee.
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