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Tuesday, April 20, 2021
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Al Masaood Commercial Vehicles & Equipment named ‘UD Trucks MEENA Importer of the Year 2020’

Division rewarded for its contributions and efforts to fight the COVID-19 pandemic, as well as overcome obstacles in a 'highly challenging market environment'

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Al Masaood Commercial Vehicles & Equipment (CV&E) Division has won the coveted ‘UD Trucks MEENA Importer of the Year 2020’ award at the recently concluded ‘Annual UD MEENA Partner’s Conference 2020.’

The award is annually passed to the winner at the event which rounds up UD Trucks importers from across the Middle East and the East and North African countries.

This year, the honour was bestowed on Al Masaood CV&E during a virtual conference for its “contributions and efforts to overcome obstacles in a highly challenging market environment”.

The award was given after the division demonstrated a strong performance in 2020 despite unprecedented difficult market circumstances. The event also took note of the division’s new strategies for 2021 to help it thrive under the prevailing global situation.

In this year’s edition of the event organized for UD Trucks’ distributors and partners in the region, the division also made the top three of numerous award categories, namely the ‘Parts Salesman of the Year;’ the ‘Service Salesman of the Year;’ the ‘Best Sales Team of the Year;’ the ‘Best Marketing Team;’ and the ‘Best Marketing Initiative of the Year.’

The past 12 months has seen the division work alongside the UAE Government to fight the Coronavirus pandemic, including supporting the government’s National Sterilization Program, with its team of front liners working full-time to provide on-ground essential maintenance and periodic checks for its fleet being utilised by Tadweer (the Centre of Waste Management – Abu Dhabi).

It also collaborated with Bridgestone to launch the ‘Serving our Heroes’ CSR campaign to educate truck drivers about the importance of health and hygiene practices in the battle against the spread of the COVID-19 virus.

“This award is not only a testament to Al Masaood CV&E’s resiliency and commitment, but, more so, it reflects the dedication, hard work and persistence of our employees,”said Mohamed El Zeftawi, general manager, Al Masaood CV&E.

“Without them, this achievement would not have been possible. Our appreciation goes to the entire Al Masaood CV&E team. We would also like to thank UD Trucks MEENA for its confidence and trust in us as evidenced by this award. We look forward to continuously building our long-standing partnership, which was formed in 1981, in keeping with our mission to consistently transform the experience of our clients in the region.”

Beyond its pandemic-related campaigns, the division also took part in the UD Trucks Extra Mile Challenge as a host of the competition’s Abu Dhabi edition in January 2020.

Under this extra mile challenge, the expertise and agility of competing UD truck drivers were put to the test to take their abilities to the next level and enhance their creativity and innovative skills to improve their respective transport operations. Further, it was this year that Al Masaood CV&E closed several deals with its strategic customers such as Al Ain Coop, Trojan, Western Bainoona Group, and many more.

Its most prominent agreement in 2020 was a deal of six UD Trucks Quester 6×4 units with Emarat Aloula Contracting (EAC). All six units, equipped with COMB tankers, will be deployed to serve EAC’s wide network in Abu Dhabi.

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Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
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