Amazon UAE has launched a new packaging recycling programme aimed at making it easier for customers to recycle packaging materials from their Amazon.ae deliveries. Rolled out in partnership with Enviroserve, a Dubai Municipality and Ministry of Environment–certified recycling partner, the initiative introduces more than 150 drop-off points across residential and commercial areas in Dubai.
The programme aligns with the UAE’s Green Agenda 2030 and supports Amazon’s goal to achieve net-zero carbon operations by 2040 under the company’s Climate Pledge.
It enables customers to responsibly dispose of used Amazon packaging, including cardboard boxes, plastic mailers, bubble-lined mailers, and packing paper, keeping materials in circulation and diverting waste from landfills.
Customers can easily locate their nearest drop-off point by scanning a QR code printed on their Amazon.ae packages. The code directs users to Amazon’s Second Chance page, which serves as a central hub for recycling information. The page not only guides customers through the packaging recycling process but also provides resources on electronics recycling and end-of-life programmes for various products.
“This programme makes it easier for customers to recycle packaging while supporting the UAE’s sustainability goals,” said Prashant Saran, Director of Operations, Amazon Middle East, Africa and Turkey. “By pioneering this service in the UAE, we are creating the necessary infrastructure for more responsible practices. Collaborating with Enviroserve helps process recycled materials efficiently, diverting packaging material from landfill and keeping it in use.”
Drop-off points have been strategically positioned across residential communities, commercial hubs, and public locations throughout Dubai. Amazon has also deployed dedicated recycling infrastructure within villa communities and townhouse developments, improving convenience and accessibility for customers.
Shashidhar Y S, Board Member and Managing Director at Enviroserve, added: “Working with Amazon, we are making recycling more accessible to communities while supporting the UAE’s Green Agenda 2030. By ensuring packaging materials are responsibly collected and processed, we are helping to keep valuable resources in circulation and prevent landfill waste.”
The initiative builds on Amazon’s broader sustainability measures to reduce packaging waste at the source. The company’s machine learning models now optimise box sizing to minimise excess materials, while its Ships in Product Packaging programme eliminates additional delivery packaging for selected items, reducing both material use and emissions.
Through partnerships with certified recyclers such as Enviroserve, Amazon continues to promote responsible waste management and community-driven environmental action. The new recycling network underscores Amazon UAE’s role in supporting national sustainability goals and empowering customers to contribute to a greener future.
