Chery UAE has launched AWR Approved, a certified pre-owned vehicles program that aims to offer customers a confident and transparent alternative to traditional used-car purchases.
Represented in the UAE by AW Rostamani Group, Chery UAE says through AWR Approved, it is introducing a curated selection of quality-assured, certified pre-owned vehicles available exclusively through its authorised showrooms and official website.
“With AWR Approved, we are extending the principles that define Chery UAE – trust, transparency, and long-term value – into the pre-owned segment,” said Zaher Sabagh, Director of Chery UAE. “Our goal is to ensure that purchasing a certified pre-owned vehicle delivers the same confidence and peace of mind as buying new, supported by the brand every step of the way.”
Developed with trust and reliability as its core pillars, the program offers an additional warranty, a thorough certification process, and a comprehensive multi-point inspection, ensuring that every pre-owned vehicle meets the brand’s standards for quality and durability, without the steep cost of a new car or the uncertainty of a regular used vehicle, the statement outlined.
By taking this step, Chery UAE aims to offer customers the peace of mind they have always experienced and expect from the brand. With AWR Approved, every certified vehicle comes with verified history, expert inspection, and assured quality, leaving no room for unexpected issues or future malfunctions. By choosing a pre-owned car directly from Chery UAE, customers benefit from reliable standards, transparent evaluation, and additional complimentary maintenance, advantages that cannot be guaranteed through conventional used-car channels, it added.
Chery UAE’s AWR Approved Portfolio includes a wide range of pre-owned models that have successfully met Chery’s rigorous standards and global used-car quality benchmarks. With this move, Chery UAE further echoes the brand’s customer-first philosophy and positions it as a dependable, long-term automotive choice in the market, raising the bar high in the certified pre-owned vehicles category and carrying forward the same spirit of customer priority, operational dependability, and brand credibility that sets it apart, the firm said.
