Choithrams has partnered with PARKONIC to introduce a streamlined, ticketless parking experience at selected stores across the UAE, as part of its ongoing focus on improving convenience for shoppers beyond the checkout.
Powered by PARKONIC OS, a digitally managed parking platform, the system removes the need for physical tickets and enables a smoother entry and exit process. The initiative is designed to reduce parking-related friction while improving accessibility for genuine customers.
The pilot is being rolled out at three locations: Choithrams’ DEC Marina store, JVC Manhattan, and Dubai Silicon Oasis, with completion expected by mid-April. The system also aims to improve parking flow and usage through structured, technology-led management.
Customers will receive one hour of complimentary parking, validated at checkout by entering their vehicle licence plate number. The appropriate duration is then automatically applied upon exit.
Mark Mortimer-Davies, CEO, Choithrams, commented: “At Choithrams, being customer-centric is at the heart of what we do, and we are always looking at ways to make the shopping experience as smooth as possible. We understand that something as simple as finding a parking space can shape the overall visit – no one wants to arrive and struggle to find a spot.
“So, we’re putting our customers’ needs first, not only as a retailer, but as a brand that wants to make everyday experiences easier. This marks a step towards smarter, more integrated retail infrastructure, and we’re delighted to be working with PARKONIC to make this happen.”
Imad Alameddine, CEO, PARKONIC, said: “Retail today is no longer just about what happens inside the store, but how seamlessly the entire visit comes together. Our collaboration with Choithrams focuses on removing everyday friction points, starting from the moment customers arrive. By simplifying parking into a seamless, ticketless experience, we are supporting a more effortless and enjoyable journey for their customers.”
After the free period, parking is charged at Dh15 per additional hour. Payments can be made on-site via QR code or, where applicable, automatically through a SALIK account.
This rollout reflects Choithrams’ continued commitment to operational excellence and customer-focused innovation across its UAE stores.
