The UAE’s ecofriendly and electric vehicle sector has expanded further with the official arrival of iCAUR, a hybrid and electric vehicle brand owned by the Chery Group. The official launch of iCAUR took place recently at Dubai’s Park Hyatt with a gala evening attended by senior global executives from iCAUR, guests and media representatives.
Spearheading the brand’s launch in the Middle East is iCAUR’s mid-to-large all-round hybrid SUV, the iCAUR V27, which enjoyed its global launch in Dubai. This marks the official announcement of its availability to customers worldwide, after the model already drew attention at multiple major global automotive events over the past year.
During the launch event, guests were invited to explore the design and engineering philosophy behind the iCAUR V27 model, with the highlights including key elements of the vehicle, offering an inside look at how the V27 was conceived, designed and brought to life, from its distinctive exterior form and interior detailing to the advanced technology powering its performance.
Tim Zhang, General Manager of Chery International Middle East, said at the launch: “iCAUR’s global debut in the UAE reflects our commitment to consumers across the Middle East. We are dedicated to delivering leading products and premium experiences to young and young-at-heart customers in the region.”
Describing the V27 in a statement announcing the launch, the manufacturer said that “true to iCAUR’s vision of a new-energy classic, the V27 blends quintessential boxy SUV design with pioneering New Energy technology to deliver a versatile, rugged SUV experience, both in the city and off-road”.
Developed and tested in the Middle East
As the brand’s flagship release of the year, the V27 has been developed and tested to exceed industry standards in every way. Before its official launch, the iCAUR development team conducted rigorous road testing in the UAE and Saudi Arabia, including extreme summer heat trials and high-speed intercity driving, ensuring the V27 is fully prepared to confidently handle diverse real-world conditions.
During development, more than 1,000 test vehicles were deployed to multiple locations worldwide, completing over 50 comprehensive test programmes. The total durability testing mileage exceeded 1 million kilometres, covering extreme heat, severe cold, and complex road conditions. This full-cycle, multi-scenario validation ensures that the V27 is fully prepared as it enters the market.
On the product side, the V27 adopts a classic design philosophy. At more than five metres long, its boxy profile is paired with classic round headlights and refined surfaces, striking a balance between rugged character and technological aesthetics.
Inside, the “Stellar Cockpit” concept features the class-first Stellar Porthole dual panoramic sun screen with 99.9% UV blockage, and the floating Star Island ceiling, creating a spacious and tech-forward cabin experience. With a 2,900mm wheelbase and efficient use of space, it offers a roomy and comfortable five-seat layout.
In terms of power, the Golden REEV (Range-Extended Electric Vehicle) provides over 150km pure electric range and more than 995km combined range, while balancing performance and efficiency to meet urban, long-distance, and multi-scenario driving needs.
Unlike conventional plug-in hybrids, the REEV system is fully driven by electric motors, delivering instant torque and smooth acceleration, while the gasoline engine functions solely as a generator when required.
With iCAUR building its ecosystem of customisations, the V27 comes with 39 pre-installed ecosystem ports and offers a wide range of upgrade accessories to enhance users’ high-quality lifestyle.
Strategic customer support
UAE customers will be supported with a network of showrooms and service centres. iCAUR has already opened the flagship showroom at Dubai’s Oasis Centre on Sheikh Zayed Road, along with showrooms in Abu Dhabi and Sharjah. These three strategic locations form the basis of iCAUR’s ambitious plans to expand the dealership and distribution network across all seven emirates.
In addition, as an important member of the iCAUR ecosystem, the AiMOGA Robots will be showcased alongside the V27 in showrooms, allowing users to experience the cutting-edge technology of the new energy era firsthand.
“We have a clear vision for the UAE market – we are not content to simply open showrooms – these locations will be part of a bigger eco-system that includes world class after-sales service and establishing dedicated owner communities, so our valued customers can share experiences, enjoy interesting drives, interact with our highly trained teams and make new friends,” Zhang added.
Following its global launch in Dubai, the V27 is set to arrive in more countries and regions throughout the year, offering users worldwide a new choice of classic, new-energy boxy SUVs.
