Chery Group has officially launched its next-generation automotive brand, iCAUR, in Dubai, unveiling two new SUV models — the V27 and 03T — as part of an agressive expansion strategy into the Middle East.
The debut of the iCAUR V27 and 03T highlights the brand’s commitment to hybrid innovation and distinctive design, said the company.
Both SUVs adopt advanced range-extended electric vehicle (REEV) powertrains that offer extended driving range and stable performance, particularly suited to Middle Eastern terrain and travel distances.
The V27, iCAUR’s first mid-to-large SUV, merges rugged retro styling with modern functionality. At over 5 metres long and nearly 2 metres wide and tall, it presents a commanding road presence. Its golden REEV system delivers consistent, terrain-ready power while eliminating range anxiety for long journeys.
The 03T, meanwhile, is a compact yet capable SUV featuring a segment-leading intelligent all-wheel-drive (i-AWD) system. Designed around a lightweight, all-aluminum multi-cavity cage structure, it comes with 11 active safety features and dynamic power distribution, ensuring a secure and engaging driving experience.
The Dubai launch also revealed iCAUR’s vision for modular design and user-centric smart mobility. Built around a flexible hardware platform, the brand’s vehicles support three interchangeable configurations—pickup, convertible, and space-exploration themed variants. These custom builds are enabled by quick-release panels, LEGO-style lighting modules, and over 100 plug-and-play accessories.
Adding to the futuristic concept, Chery introduced integration with its AiMOGA humanoid AI robot. Capable of interacting with users and adapting to mobility and lifestyle demands, the robot highlights iCAUR’s ambition to build a highly personalised, intelligent ecosystem.
Aggressive Market Expansion Strategy in GCC
Chery has confirmed that iCAUR is targeting the UAE, Qatar, and Bahrain for its initial launch phase by the end of 2025. Speaking at the event, Mr. Zhang Xiaolong, General Manager of Chery International Middle East, revealed that the brand has already established cooperation agreements with three major regional distributors.
“Our goal is to make iCAUR the most desirable automotive brand in the Middle East,” stated Zhang. “We aim to cultivate a vibrant, culturally attuned community that celebrates individuality and cutting-edge design.”
Chery’s introduction of iCAUR is part of a broader push to expand its global presence. As of June 2025, the company had exported more than 5 million vehicles worldwide — becoming the first Chinese automaker to reach the milestone. The Middle East has been earmarked as a priority market for future growth, with iCAUR positioned to lead that charge through innovation, personalisation, and high-performance hybrid mobility.
As reported today, Chery Group has surged to the 233rd position in the Fortune Global 500 rankings, marking a leap of 152 places and underlining its rapid global expansion and technological leadership.
