EXEED by Al Ghurair, the premium automotive brand owned by Chinese automotive giant Chery and exclusively represented by AG Auto in the UAE under Al Ghurair, has unveiled its latest showroom in Abu Dhabi.
Marking its second showroom in the country, and its first in the capital, the grand opening was commemorated in the presence of esteemed EXEED representatives and stakeholders on 28 February 2024. The new showroom underscores EXEED’s commitment to expanding operations and delivering luxury driver experiences, exceptional customer service, and premium SUVs in the UAE.
Addressing the rising demand for the luxury automotive sector, the premium SUV brand will also expand its operations across the UAE with further showroom openings in the coming months, including a second showroom in Mussafah (Abu Dhabi) and another in Dubai.
Situated on Corniche Road in Abu Dhabi, the new state-of-the-art EXEED showroom boasts a spacious area of 400 sqm. It offers a refined design equipped with cutting-edge services including reception spaces, vehicle showcases, a children’s play area, customer relaxation zones, and innovative interiors, ensuring customers enjoy a seamless journey when seeking to purchase luxury SUVs at affordable price points.
Commemorating this milestone, EXEED launches its exclusive Ramadan 777 offer for UAE residents including 7 years warranty, 7 years road assistance, and 7 years on vehicle service across its premium range of SUVs.
Speaking on the new showroom opening, Mohammed Maktari, General Manager at AG Auto says: “We are thrilled to unveil the new Abu Dhabi showroom, marking another milestone in our commitment to the UAE. Our investment underscores our dedication to providing a smooth, positive customer experience and convenient access to high-quality EXEED cars. In 2023 we consistently surpassed expectations through remarkable service delivery, leveraging technology and superior design aesthetics to ensure a memorable experience. As we accelerate our pursuit of better, we do so with a future-focused mindset, delivering cutting-edge vehicles and services that uplift the UAE’s mobility market.”
The Abu Dhabi Corniche showroom will feature EXEED’s state-of-the-art SUV line-up, including the VX, TXL, LX, and RX models. Drivers seeking their next SUV purchase can explore a wide range of EXEED vehicles and the full brand experience by using the in-store digital car configurator. With its open floor plan, customers are welcomed into an environment where they can comfortably engage with staff and familiarise themselves with the SUVs.
EXEED’s success in the UAE is attributed to its competitive pricing and quality offerings, catering to diverse customer demographics. Its range of SUVs offers luxurious driving experiences and has risen in popularity among UAE residents. EXEED showcased stellar performance in the UAE in 2023, solidifying its position as a competitive force within UAE’s premium vehicle segment. This significant milestone accentuates the brand’s commitment to design, safety and innovation, and optimising the total cost of ownership.
