AW Rostamani (AWR) Group has signed an exclusive distribution agreement with JMIE (Jiangxi Jiangling Motors Import and Export Co., Ltd.), securing the UAE rights to the JMMC brand, part of China’s JMCG (Jiangling Motors Corporation Group).
Both internal combustion engine (ICE) and electric vehicle variants will be introduced to AWR’s commercial vehicle portfolio via the distribution deal.
A signing ceremony to mark the deal was attended by Khalid Al Rostamani, Chairman and Group CEO of AW Rostamani Group, and Tom Fux, CEO of AWR Automotive, alongside HU Yong, General Manager, MEA of JMMC.
Under the new agreement, AWR will serve as the exclusive distributor of JMMC’s full product line in the UAE, including current models and upcoming releases.
With deliveries of the 7.2M (7.2-metre in length) buses set to begin in July 2025, AWR will harness its extensive infrastructure, including dedicated storage and after-sales service facilities, to support the roll-out of JMMC vehicles across the Emirates.
The partnership begins with a focus on the 7.2-metre buses, before extending into 5.5-metre vans — in both gasoline and electric variants — as well as EV buses, although an expected delivery schedule for the latter was not shared at the announcement.
“This partnership reflects our commitment to diversifying our automotive portfolio while meeting the evolving needs of the UAE market,” said Khalid Al Rostamani. “JMMC’s proven track record in commercial vehicles, combined with their competitive pricing structure, presents an exceptional opportunity to serve government entities, educational institutions, and corporate fleet operators across the Emirates.”
“This partnership reflects our commitment to diversifying our automotive portfolio while meeting the evolving needs of the UAE market. JMMC’s proven track record in commercial vehicles, combined with their competitive pricing structure, presents an exceptional opportunity to serve government entities, educational institutions, and corporate fleet operators across the Emirates.”
The new buses are designed to serve both urban and intercity routes, and AWR’s pricing strategy promises to disrupt the market by offering JMMC’s models at a significant cost advantage over existing competitors. JMMC’s products will integrate Japanese engine technology, ensuring a blend of affordability, reliability, and performance.
JMMC is the commercial vehicle arm of JMCG, a player in China’s automotive sector and the only commercial vehicle manufacturer in the country to hold joint ventures with both Isuzu and Ford.
JMMC is already a leading player in China’s electric mid-size bus segment, with a strong export record to over 20 countries and regions. Last year, JMCG recorded 398,000 vehicle sales, underlining its scale and potential global reach.
Its experience adapting to diverse international markets is expected to serve the UAE introduction well, especially as local demand for efficient, low-emission transport solutions grows.
Bookings for the first batch of JMMC 7.2-metre buses are now open, with a targeted delivery timeline that aligns with institutional procurement cycles and upcoming transport contracts.
