José De la Fuente returns to lead Continental after five years

Continental, the German tyre and automotive technology company, has unveiled significant leadership changes within its Middle East operations. These strategic changes are aimed at further reinforcing the company’s commitment to delivering exceptional products and services to its valued customers across the region.

Continental is pleased to welcome back José De la Fuente as the Managing Director for the Middle East. De la Fuente brings with him a wealth of experience and expertise, having successfully led Continental’s operations in Mexico for the past five years.

His tenure in Mexico showcased outstanding leadership and strategic acumen, significantly contributing to the company’s growth and success in the region. As he returns to the Middle East, following his previous position as General Director for Tires in Mexico, De la Fuente’s dynamic leadership style and strategic vision are set to drive Continental’s continued success and innovation across the region, suggested the firm.

Upon his return, De la Fuente stated, “It is a privilege to rejoin the Middle East team and build upon the solid foundation that has already been established. The Middle East is a strategically important market for Continental, and I look forward to collaborating with our talented team to deliver pioneering solutions that meet the evolving needs of our dealers, customers, and strategic partners.”

In another move to strengthen the leadership team, Continental has announced the appointment of Dustine Gascoyne as Sales Director for Continental Middle East. Gascoyne assumes this role with a remarkable track record of accomplishments, having previously held the position of Managing Director for Continental Tire Saudi Arabia.

His in-depth understanding of regional market dynamics, coupled with his strong sales expertise, makes him the ideal leader to further drive Continental’s market presence and customer relationships across the Middle East.

Gascoyne commented, “I am honored to take on this role and contribute to the growth of Continental in the Middle East. I am eager to work closely with our dedicated team to bring our customers and partners the highest quality products and services, fostering long-lasting relationships and driving the brand forward.”

These leadership changes come at a pivotal time for Continental as the company continues to focus on innovation, sustainability, and customer satisfaction across its diverse range of products and solutions.

Continental extends its heartfelt gratitude to Karel Kucera, the former Managing Director for the Middle East, who played a pivotal role in achieving remarkable growth and establishing a strong regional market presence. Kucera’s dedication and vision have significantly contributed to Continental’s success in the Middle East as he takes on the new role of leading Continental’s operations in Thailand. The company wishes him continued success in his endeavors.

Juan Uruburu Alonso, the outgoing Head of Sales for Continental Middle East, will now lead Continental Tire Saudi Arabia, where he will continue to leverage his expertise and energy to advance the company’s presence in the Saudi market.