Triumph Motorcycles, the venerable UK bike brand, has appointed Galadari, as its official distribution partner for the UAE market.
The collaboration will see Triumph and Galadari working together to oversee the importation, sales, service, and distribution of Triumph motorcycles and related products in the region, as well as promoting the growth and development of the Triumph brand within the UAE.
With this partnership, both companies are eager to welcome existing Triumph customers as well as newcomers to the brand. Galadari, now the official Triumph distributor in Dubai, is committed to delivering an exceptional customer experience by offering state-of-the-art facilities, highly trained personnel, and comprehensive after-sales support.
The UAE is a vital market for Triumph, recognised as the leading motorcycle market within the GCC. Post-launch, Galadari will make Triumph’s complete range of motorcycles available to UAE’s motorbike aficionados, including popular models from the Modern Classic, Roadster, and Tiger families. From the dynamic Trident 660 to the powerful 2.5-litre Rocket 3, there will be a model to suit every type of rider. Triumph’s plans for regional expansion further solidify a promising future for the brand within the UAE and beyond.
Paul Stroud, Chief Commercial Officer of Triumph Motorcycles Ltd, expressed enthusiasm about the partnership: “We are extremely pleased to be entering into partnership with Galadari in the UAE, which will create further opportunities for the Triumph brand to grow within the Emirati market. This step will also enable the Triumph brand to be even more accessible, and we look forward to welcoming more fans and customers in the UAE to the Triumph brand.”
Mohammed Galadari, Co-Chairman and Group CEO at Galadari, shared a similar sentiment: “We are proud to partner with Triumph, an iconic brand renowned for its rich heritage and exceptional performance. This strategic collaboration not only strengthens our existing portfolio but also aligns with our commitment to delivering exceptional quality and experiences for our customers. We look forward to building on the strong foundation of this distinguished brand and elevating it to even greater heights in the years ahead.”
Founded in 1902, Triumph Motorcycles celebrated its 120th anniversary in 2022, marking over a century of excellence in motorcycle manufacturing. Based in Hinckley, Leicestershire for more than 30 years, Triumph has become known for producing iconic motorcycles that combine authentic design, character, and performance.
