ADNOC Distribution, one of the UAE’s leading mobility and convenience retailer, has unveiled a wide-ranging initiative to promote UAE-made products across its ADNOC Oasis convenience store network. The announcement was made during this week’s Make It In The Emirates exhibition at the ADNEC Centre in Abu Dhabi, and forms part of its participation in the Ministry of Industry and Advanced Technology’s (MoIAT) Muntajat Watan’na programme.
The new initiative will see select Emirati food and beverage brands showcased in ADNOC Oasis stores across the country through the end of the year, reinforcing ADNOC Distribution’s support for national industry, entrepreneurship, and economic diversification. As part of this, the company launched a pop-up ADNOC Oasis store at Make It In The Emirates—the first of its kind to exclusively feature 100% UAE-made products, including locally roasted coffee, snacks, and premium beverages.
In a further boost to local industry, ADNOC Distribution has signed a supply agreement with Al Ain Farms Group, one of the UAE’s oldest and most trusted food producers. The agreement will see Al Ain Farms provide fresh dairy ingredients for ADNOC Oasis coffee, beverages, and food offerings, strengthening domestic supply chains and ensuring local products reach thousands of daily customers.
“By championing local brands and products, and forging strong partnerships with homegrown suppliers, ADNOC Distribution is helping to build resilient supply chains, empower Emirati entrepreneurs, and support the UAE’s vision for a more self-reliant, sustainable economy,” said Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution.
ADNOC Distribution is also joining forces with the UAE’s Federal Youth Authority (FYA) to shine a spotlight on young Emirati entrepreneurs through the Youth Corner initiative. As part of a three-month pilot, products from brands such as Emirates Beekeepers, Banna Brothers, LIWA Hot Sauce and NUWA will be available at select ADNOC Oasis locations. The partnership aims to give emerging SMEs access to a national retail platform and encourage greater youth participation in the country’s industrial development.
The campaign marks a significant step in ADNOC Distribution’s strategy to localise its supply chain and extend market access to UAE-based brands. It also builds on the company’s existing commitment to local manufacturing through flagship products like ADNOC Voyager, a made-in-the-UAE automotive lubricant brand exported to more than 47 markets around the world.
In addition to fostering innovation within the UAE, ADNOC Distribution continues to support local partnerships, such as its recently announced collaboration with noon, the country’s homegrown digital delivery platform, which enhances last-mile delivery capabilities and expands access to ADNOC products via online channels.
