Al-Futtaim Automotive has tasked its new Managing Director of Global Aftersales to focus on operational excellence and sustainability.
Former Renault executive Jean-Pascal Bourdier brings extensive global experience thanks to leadership roles in some of the world’s top automotive manufacturers, says the firm.
With over two decades of industry expertise, Bourdier’s career journey to date spans key roles in the global automotive sector, including EV infrastructure at an electric vehicle charging solution company, driving operational excellence at a motor vehicle manufacturer, and leading the worldwide aftersales strategy for Renault Group, enhancing customer engagement and operational efficiencies across global markets.
Bourdier’s appointment is seen as strategic move as Al-Futtaim Automotive enhances its aftersales services to provide a seamless, customer-first experience through Al-Futtaim Auto Center (ALAC).
ALAC deploys advanced technology, top-quality products, expertly trained technicians, and modern facilities to provide aftersales support for all vehicle types, including EVs. “With a wide range of services for all makes and models across the UAE, ALAC delivers outstanding value through unique features such as seven-day operational facilities, mobile service vans, express services, and transparent fixed pricing for general repairs,” says the firm.
Reporting directly to Antoine Barthes, Vice President of Al-Futtaim Automotive, Bourdier will lead a dedicated team focused on driving innovative strategies to address diverse customer needs, offering both premium and value for money automotive solutions across the UAE.
In his new role, Bourdier is expected to continue the drive of the adoption of advanced technologies, advanced electronic vehicle checks, enhancing the efficiency and precision of aftersales services.
Bourdier wants to also foster sustainable practices such as reducing carbon emissions through eco-friendly logistics, remanufacturing spare parts, and minimizing warehouse carbon footprint.
“I’m incredibly proud and excited to join and lead one of the regional’s largest automotive aftersales operations. My belief aligns perfectly with the company’s commitment to deliver unparalleled service and solutions, with the customer at the heart of it all,” says Bourdier.
“From leveraging cutting-edge diagnostic technologies to empowering our technicians to become trusted experts, our mission is to ensure every vehicle continues performing at its best. I’m excited to be part of this team as we drive toward a future fueled by convenience, innovation, sustainability, and customer satisfaction.”
Bourdier’s appointment is the latest international assignment for the executive, including leading teams in Japan and spearheading the integration of engineering expertise with business strategy.
His achievements include building comprehensive aftersales frameworks, securing multiple patents, and championing phygital customer experiences that blend physical and digital touchpoints. His forward-thinking approach to sustainability and digitization aligns with Al-Futtaim Automotive’s broader vision to transform the automotive landscape in the UAE and beyond.
