Aston Martin is preparing to open its first-ever dealership in Morocco after securing a deal with Bugshan Maroc.
The venerable British brand will be represented by its Moroccan partner’s subsidiary Global British Motors.
The formal entry into the North African country demonstrates how Aston Martin is enhancing its dealer network throughout the territory and the nearby Middle East. Once opened, Morocco will be the 14th country in the MENA region to have a dealer for the luxury car brand.
Global British Motors is creating a 400m² showroom for the marque’s full range of Second Century models; including its all-new and much-anticipated SUV, the DBX.
Planned to open in the second quarter of 2020 in Résidence Rio, Boulevard Sidi Abderrahmane, Casablanca, the new dealership will be based on Aston Martin’s latest CI design.
“Expanding our network into Morocco has been in the planning for some time and we are pleased to have found the right partner in Global British Motors. The regional expansion comes at a key moment in time, following the launch of arguably one of the most important models in our history,” said Dan Balmer, President, Aston Martin Lagonda Middle East, North Africa & Turkey.
“We are proud to be opening Aston Martin Lagonda’s first dealership in North Africa here in Casablanca, in a very exclusive location on Boulevard Sidi Abderrahmane,” added Ahmed Kseibati, General Manager of Global British Motors. “With the company’s prestigious standing, rich history and pioneering cars, Aston Martin is greatly appreciated in Morocco and we look forward to sharing the brand with those in the capital with a passion for fine motoring.”
