Chery, in collaboration with its official UAE distributor, AW Rostamani, has unveiled a new showroom on Sheikh Zayed Road in Dubai, marking a significant milestone in the brand’s expansion across the United Arab Emirates.
This launch signifies a new chapter for Chery in the region, reinforcing its commitment to delivering innovative, high-quality vehicles coupled with an exceptional customer experience.
With the addition of this state-of-the-art showroom, Chery now operates two showrooms and two service centers strategically located in Sharjah and Dubai.
Michel Ayat, CEO of AWR Automotive Group, expressed his enthusiasm for the new Dubai showroom, stating, “We have been pleased with our flagship facility in Sharjah, and Dubai was the natural next step in our expansion strategy.
The opening of the new Chery UAE showroom marks significant progress towards our goal of making Chery synonymous with true innovation and quality. This new facility showcases Chery’s advanced technology and luxurious design, reinforcing our commitment to distinguishing ourselves in the automotive industry.”
Zaher Sabbagh, Director of Chery UAE, shared his excitement about this latest venture: “We are thrilled to open our doors on Sheikh Zayed Road, inviting the community to experience Chery’s innovative and eco-efficient vehicles first-hand. This second outlet represents a key milestone in our expansion across the UAE and strengthens our presence. Our aggressive growth plan underscores our commitment to increasing our footprint and enhancing the customer experience.”
The new showroom on Sheikh Zayed Road will feature an enticing array of sophisticated vehicles, including the TIGGO 8 PRO MAX, TIGGO 8 PRO PLUG-IN HYBRID, TIGGO 7 PRO MAX, and TIGGO 4 PRO. With space to display up to eight vehicles, the showroom is designed to highlight Chery’s cutting-edge technology and innovative designs, offering customers a comprehensive glimpse into the brand’s luxurious offerings.
In addition to showcasing its premium vehicles, Chery is also making luxury more accessible through its ‘Chery Will Pay’ initiative.
This programme offers flexible payment solutions that include 2 years of free service, 1-year insurance, and 1-year registration, making the ownership of a Chery vehicle more convenient and appealing. The initiative reflects Chery’s dedication to providing not only high-quality vehicles but also a superior ownership experience.
The Dubai showroom follows the successful launch of Chery’s flagship showroom in Sharjah and is part of the brand’s broader strategy to expand its presence throughout the UAE, with plans to open additional locations in Abu Dhabi and other emirates. This expansion highlights Chery’s commitment to sustainability and innovation, with the new showroom featuring vehicles equipped with advanced driver assistance systems and eco-friendly technologies, underlining the brand’s focus on environmental consciousness.
As Chery continues to grow in the UAE, this new showroom serves as a testament to the brand’s dedication to innovation, quality, and customer satisfaction, setting the stage for further success in the region.
