EXEED Automobile Company has revealed the company that has won the rights to be its sole distributor in the Kingdom of Saudi Arabia (KSA).
Al Ghurair was formally unveiled as the Chinese brands representative in the Kingdom during a signing ceremony held at EXEED’s headquarters in Wuhu, China, on 23rd January 2025.
The event was attended by senior executives from both companies, including Saif Al Ghurair, Non-Executive Board Director; John Iossifidis, Group CEO of Al Ghurair; Oscar Rivoli, CEO of Al Ghurair Motors; Mr. Qin, Vice President of EXEED International; and Mr. Kyle Chen, Country Director at EXEED KSA.
The collaboration builds on AG’s appointment as EXEED’s exclusive distributor in the UAE in 2023, said John Iossifidis, Group CEO of Al Ghurair.
“This partnership with EXEED marks a pivotal step in our strategic growth across the Middle East. At Al Ghurair, we are dedicated to delivering exceptional quality and innovative solutions that align with the dynamic needs of our customers. EXEED’s vision and dedication to redefining mobility resonate deeply with our values. Together, we aim to bring cutting-edge vehicles and unparalleled service experiences to KSA, setting a new benchmark for the automotive market in the region.”
The two partners believe they have a shared commitment to delivering superior driving experiences in Saudi Arabia.
Al Ghurair’s extensive regional expertise will enhance EXEED’s market presence by seamlessly integrating high-performance technology, sophisticated design, and premium customer service tailored to KSA’s automotive market.
As part of their expansion strategy, Al Ghurair and EXEED will introduce a range of electric vehicles (EVs) and hybrid models to the Saudi market in 2025. This includes the highly anticipated EXLANTIX ET SUV, the ES EV sedan, and the RX PHEV hybrid SUV. These eco-friendly models align with Saudi Arabia’s Vision 2030 and Net Zero agenda, reinforcing government initiatives to promote sustainable transportation and future-ready mobility solutions.
On this occasion, Oscar Rivoli, CEO of Al Ghurair Motors, commented: “The collaboration with EXEED reflects our commitment to elevating the automotive experience for our customers. By combining Al Ghurair’s expertise in the region with EXEED’s innovation and design, we are excited to introduce a premium lineup of vehicles that cater to the modern driver’s needs. This partnership not only strengthens our position in the KSA market but also reinforces our shared vision for sustainable and customer-focused automotive solutions.”
Expanding Presence with Arabian Heritage Motors
In Saudi Arabia, Al Ghurair will oversee EXEED’s operations through its new venture, Arabian Heritage Motors. This strategic entity will leverage Al Ghurair’s market knowledge and EXEED’s forward-thinking approach to redefine driving experiences in the Kingdom.
Looking ahead, Al Ghurair and EXEED are set to expand their dealership network across Saudi Arabia and the UAE, with multiple state-of-the-art showrooms scheduled to open in 2025. These facilities will provide a seamless customer experience, showcasing EXEED’s latest automotive innovations and solidifying the brand’s reputation as a premier player in the region’s automotive market.
