Genesis Middle East & Africa HQs has revealed it has secured early production models of the much-anticipated Genesis GV80 for a select group of loyal customers in the region.

The SUV, which was first shown as a concept vehicle at the 2017 New York International Auto Show, is not expected to be formally launched in the region until Q4 2020.

According to Genesis, the ‘V’ in the GV80 marque represents versatility that “only a Genesis SUV can offer” and joins the South Korean car-makers lineup of G70, G80 and G90 sedans.

Since being officially launched in South Korea earlier this year, unprecedented demand has grown for the model throughout the GCC – as a result, Genesis Middle East & Africa HQs worked closely with Genesis HQ to deliver a select number of the cars ahead of its official launch, said the company in a statement.

“These exclusive deliveries are a very special milestone for the Genesis brand throughout the region,” said Bang Sun Jeong, VP, head of Genesis Middle East and Africa Operation.  Sourced, produced and delivered to loyal customers in the GCC, we’re delighted on the arrival of the first Genesis GV80’s in the Middle East.

“With the car set to launch during Q4 2020, Genesis Customers can expect a new level of excellence with the entry of the GV80 into the luxury SUV market.”